Persona is where the world's best companies and the world's best talent meet.
We place exceptional people from 98 countries into full-time, long-term remote roles with the most ambitious companies on earth. Fortune 500 enterprises, fast-growing startups backed by Sequoia, Founders Fund, and Andreessen Horowitz, and high-performing companies of every size in between. Project management, operations, finance, design, marketing, customer success, and more. One person, one dedicated client, built to last.
The bar is the highest in the industry. More than 200,000 people apply every month, and fewer than 1 in 2,000 are accepted. If you make it, you join a network of people who have cleared a standard most companies couldn't recruit for on their own, and you get the kind of role that's almost impossible to find on your own: industry-leading pay set against your experience and skill, real career growth, and a stable seat at a serious company, working from home, anywhere in the world.
Persona was founded in 2018 by two Stanford graduates on a simple idea: talent is everywhere, but the systems that connect talent to opportunity are broken. We're rebuilding them, and we've grown into one of the fastest-growing companies in the global talent industry doing it.
We hire people who care about the craft of their work, take ownership without being asked, and want to build a career rather than just hold a job. If that's you, we'd like to meet you.
Role Summary
We are hiring a SEO & Marketing Specialist to support marketing execution across content, SEO, email campaigns, and AI-assisted workflows.
This role is ideal for someone who is a strong writer, understands SEO fundamentals, and is comfortable using AI tools to research, draft, edit, and optimize content at a high level. You will help create search-focused content, support email marketing campaigns, improve existing website content, and contribute to marketing systems that help the team move faster without sacrificing quality.
Over time, this role will grow into greater ownership of SEO content production, email campaign execution, reporting, and marketing workflow improvement.
Key Responsibilities
- Research, draft, edit, and optimize blog posts, landing pages, candidate profiles, and other marketing content using SEO best practices, including keyword research, search intent, headings, metadata, internal linking, and formatting.
- Refresh and improve existing website content to strengthen rankings, clarity, accuracy, and conversion potential.
- Use AI tools thoughtfully to support research, ideation, outlining, drafting, editing, and optimization, while carefully reviewing outputs for accuracy, quality, originality, and brand fit.
- Plan, build, test, and execute email campaigns in Klaviyo, including organizing inputs, preparing content, QAing links and formatting, and ensuring on-time sends.
- Track and analyze email performance, including opens, click-through rates, conversions, engagement trends, and opportunities for optimization.
- Support email list organization, segmentation, automations, and workflow updates as needed.
- Maintain trackers, dashboards, documentation, and project plans related to content, SEO, email campaigns, and broader marketing initiatives.
- Assist with marketing automations and workflow implementation, including setup, testing, QA, maintenance, and process improvements.
- Support reporting on content performance, SEO progress, campaign results, and marketing activity.
- Help keep marketing projects organized across tools, timelines, and stakeholders, while supporting social media, website updates, research, and special projects as needed.
Required Qualifications
- 2+ years of experience in marketing, content marketing, SEO, email marketing, or a related role.
- Strong writing, editing, and proofreading skills.
- Experience writing or optimizing content for SEO.
- Understanding of keyword research, competitor research, search intent, on-page SEO, and content structure.
- Experience supporting email marketing campaigns in Klaviyo or a similar platform.
- Comfort using AI tools like ChatGPT or Claude for research, ideation, drafting, editing, and workflow support.
- Strong judgment when reviewing AI-assisted content for accuracy, tone, quality, and brand alignment.
- Comfort working with campaign, content, and performance data.
- Strong organizational skills and ability to manage multiple deadlines.
- Experience using Google Workspace and ability to learn new platforms quickly.
- Strong cross-functional communication skills.
- Fully fluent in English.
- Ability to commit long-term and full-time.
Preferred Qualifications
- Hands-on experience with Klaviyo.
- Experience with WordPress or another CMS.
- Experience with SEO tools such as Ahrefs, SEMrush, or Google Search Console.
- Experience refreshing or optimizing existing website content.
- Experience supporting marketing automations or workflow implementation.
- Comfort with integrations, webhooks, APIs, and automation across marketing tools.
- Experience supporting campaign reporting, content calendars, or marketing dashboards.
Tools & Technologies
- Klaviyo, WordPress, Ahrefs, SEMrush, Google Search Console, Google Workspace, Canva, ChatGPT or Claude, Zapier or Make, Asana, and related marketing tools.
Core Competencies
- Strong writer with an editor's eye.
- SEO-minded content marketer.
- Comfortable using AI without relying on it blindly.
- Detail-driven with strong QA discipline.
- Organized, reliable, and deadline-conscious.
- Comfortable with data, reporting, and optimization.
- Curious about automation, tooling, and better workflows.
- Self-directed and eager to grow ownership over time.
What We Offer
- Best salaries in the industry
- Work from anywhere permanently
- Opportunities for growth and advancement
- A fast-paced and collaborative environment
- A warm, people-first company culture
- Get paid in your currency of choice
- Full benefits
This is a full-time, long-term role, dedicated exclusively to one of our clients. All roles at Persona are 100% work-from-anywhere. Once hired, we will carefully match you to a client company that best suits your career background, skills, and goals.
