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SEO & AI Search Optimization Specialist

5-7 Years
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  • Posted 13 hours ago
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Job Description

Be part of a fast-moving independent media agency where analytics, creativity, and innovation fuel real client growth — and where your performance marketing expertise can make an immediate impact.

The Opportunity

Drive a new category of performance — blending deep technical SEO expertise with AI Engine Optimisation (AEO / GEO) to maximise visibility, citation share, and commercial impact across both traditional SERPs and AI-generated answers.

Why join us

  • Proudly Great Place to Work® certified
  • Celebrate globally: Company trips (2025: Hong Kong, 2024: Thailand), Culture Champs, Year-end parties, leadership awards & more
  • Grow with stability: 100+ in our 10-Year Club by 2025
  • Dynamic talent network: 2,000+ across APAC and beyond
  • Competitive compensation with annual reviews
  • Comprehensive medical care for you and your family
  • Generous paid leave because work-life balance matters
  • Level up with LinkedIn Learning and tailored training
  • Flexible work setup

Staff Testimonial

It's been a wonderful career opportunity and growth being as an employee. We are always encouraged to further enhance our leadership, technical and soft-skills capabilities. It is great to embrace instil principles in demonstrating these qualities wherein everyone takes personal accountability and be respectful to others every day. I am truly proud to be part of this wonderful organisation. – Delivery Lead, ASW Philippines.

What You'll Do

  • Own and lead organic growth strategy across traditional search engines and AI answer engines (ChatGPT, Perplexity, Gemini, Claude).
  • Develop and execute 90-day and 12-month SEO/AEO roadmaps aligned to client commercial goals (revenue, leads, margin).
  • Build and evolve AEO/GEO frameworks, including audits, citation tracking, entity presence, and AI answer accuracy.
  • Optimise content for both search and AI retrieval (structured Q&A, entity clarity, authoritative and extractable content).
  • Manage technical SEO and AI crawler signals (site architecture, indexing, Core Web Vitals, schema, llms.txt, robots rules).
  • Lead senior client relationships, translating technical insights into clear commercial narratives and growth opportunities.
  • Own analytics, forecasting, and reporting using GA4, Search Console, BigQuery, and dashboarding tools.
  • Drive authority-building strategies including digital PR, backlinks, and entity/knowledge graph optimization.
  • Partner cross-functionally and monitor industry shifts in AI search to continuously identify growth opportunities.

Key Criteria

  • 5+ years of SEO experience, preferably in an agency or multi-client environment exposure.
  • Proven track record of delivering measurable commercial outcomes (revenue growth, leads, market share).
  • Hands-on experience with AEO/GEO/LLMO, including prompt strategy, citation tracking, and entity optimisation is a nice-to-have.
  • Strong technical SEO expertise (crawl, indexation, schema, Core Web Vitals, log-file analysis).
  • Advanced analytics capability (GA4, Search Console, BigQuery/SQL, Looker Studio or equivalent).
  • Experience with SEO and AI visibility tools (Ahrefs, Semrush, Screaming Frog, etc.).
  • Strong stakeholder management and communication skills, including executive-level engagement.

Work setup:

  • Manila (BGC, Taguig): Australian hours (6:00am–3:00pm PHT) with a fully remote setup

More Info

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About Company

Job ID: 150862953