Ikigai Cases is hiring for a Senior Website & CRO Strategist
Location: Remote
Compensation: $42,000 per year + performance-based bonuses
About the Company
Ikigai Cases (www.ikigaicases.com) is a fast-growing ecommerce brand manufacturing aerospace-grade aluminum pill cases. Founded in December 2021 by two brothers after their father's neurological diagnosis led them to discovering the issues with plastic pill organizers, we've built a multi-million dollar business in just over four years with a team of 25 across the globe.
Our mission is simple: make exceptional pill cases and provide exceptional customer service. We deliver on this by managing in-house fulfillment at our Washington, DC facility (including custom engraving) and maintaining obsessive attention to detail.
About the Role
We're hiring a Senior Website & CRO Strategist to take complete ownership of our website, CRO, and landing page operations - as both the strategist who sets the roadmap and the lead builder who ships against it.
This is a true player-coach role. You'll diagnose where the funnel is leaking, build the test roadmap, and then drive execution forward yourself — hands-on in Replo, Shopify, and Intelligems — while leading a small team (an internal website manager and an external developer) to move faster than you could alone. Strategy and production aren't separate tracks here. We're hiring someone who is genuinely excellent at both and wants to keep their hands on the work, not someone who writes briefs and waits.
You'll run this like your own business unit, working directly with the founder — no layers of management, full autonomy over your domain. If you've scaled a DTC CRO program / website team before and want to own the whole thing end to end, this is that role.
5 Core Responsibilities
- CRO Strategy & Roadmap — Own the testing roadmap end to end: diagnose where the funnel leaks, form prioritized hypotheses, and decide what we test next and why.
- Funnel Strategy & Optimization — Design and optimize custom funnels for paid traffic — persona- and offer-specific experiences built to convert Meta spend.
- Website & Landing Pages Production Lead — Own production of landing pages, PDP updates, and site changes — directing the team and getting hands-on yourself in Replo and Intelligems when the work calls for it.
- Team Leadership & Developer Management — Lead the website manager and external developer as a hands-on player-coach, keeping the roadmap shipping on time.
- Cross-Functional Alignment — Keep ads, landing pages, email, and merchandising working as one system alongside the marketing team, email agency, and customer service.
Why You Should Take This Role
- You'll be working at a brand that is obsessed with their customers and has built a loyal following. Just read a few of their reviews: https://ikigaicases.com/pages/reviews
- You'll be working at a company that has scaled rapidly in just 4 years and is aggressively investing in growth. Our goal is to make the best pill cases in the world.
- You'll be working with people who have extreme levels of competitive fire in their bellies — people who will run through walls to make sure the company succeeds.
- You'll work hand-in-hand with the founder, not through layers of management, with full autonomy to own your domain.
- You'll be working to make people's lives easier with products they'll use every single day. The company was founded to solve a personal problem the founder's father had with his pill organizers while battling a neurological condition for a decade.
Required Experience & Skills
- 4+ years working for a CRO Agency / DTC E-commerce Brand / Growth Agency.
- Experience building a CRO roadmap, planning & executing on A/B tests.
- Experience developing funnels for paid acquisition — building custom experiences for specific personas or specific offers to support paid media spend.
- Experience leading & managing execution, not just recommending strategy. Must be willing to get your hands dirty on production when needed, not just tell others what to do.
- Software experience with Intelligems (A/B testing) and Replo (or similar landing page builders).
Nice-to-Have Experience
- Consumer durables / one-time-purchase product experience (NOT CPG / LTV / subscription).
- Notion fluency (this is our operating system).
- EOS (Entrepreneurial Operating System) familiarity.
Compensation Details
- Compensation: $42,000 per year + performance-based bonuses.
- Work Hours: 50 hours per week, flexible scheduling to meet needs of the role with core overlap with US EST business hours.
- Paid Holidays: 10 paid holidays per year.
- PTO: 1 week earned for every 6 months worked at the company.
To Apply
Fill out the application form here: https://ikigai-cases-2.careers-page.com/jobs/e4b0bfa4-0fcb-4d02-bfa8-ce6b9379d854
This application includes a number of questions in order to ensure we hire an outstanding candidate for this position, so please be advised in advance that it will take time to complete.
Applications are reviewed on a rolling basis. Qualified candidates will be contacted for interviews. DMs and messages sent via email will not be reviewed.
