Senior Wayfinding Designer

Role Overview

As a Senior Wayfinding Designer, you will lead the development of wayfinding strategies and design solutions for luxury hotels, mixed-use developments, and large precincts. You will be responsible for translating complex architectural environments into clear, logical, and well-documented wayfinding systems.

Key Responsibilities

Wayfinding Strategy and Planning

• Lead the development of wayfinding strategies from first principles

• Analyze architectural drawings to understand user journeys, movement patterns, and decision points

• Define sign locations, sign types, hierarchies, and messaging logic

• Plot sign locations accurately on architectural plans

• Participate in project kick-off meetings and strategic discussions

Wayfinding Documentation

• Produce complete wayfinding documentation packages, including wayfinding plans, message schedules, sign schedules, and bills of quantities

• Establish sign numbering systems and clear documentation logic

• Prepare final documentation packs suitable for client issue, tender, and construction

Design and Concept Development

• Develop signage and wayfinding concepts aligned with brand and architecture

• Create 1–3 strong concept options for internal review

• Design sign families and elements based on approved schedules

• Prepare polished PDF presentation decks for internal and client review

Design Development and Presentation

• Clean and extract architectural plans and elevations for presentations

• Prepare clear diagrams, elevations, and visuals that explain wayfinding intent

• Maintain consistent presentation and documentation standards

Working Style and Project Management

• Work independently with accountability and ownership

• Collaborate openly with a Sydney-based design team

• Manage multiple projects across different phases at the same time

Required Experience and Skills

• Minimum of 5 years professional wayfinding design experience

• Strong background in hospitality, mixed-use, retail, and office environments

• Excellent English communication skills, both written and verbal

• Highly organized with strong attention to detail

• Strong strategic thinking and understanding of user movement through space

Technical Requirements

• Advanced proficiency in Adobe Illustrator and InDesign

• AutoCAD experience is required

• Revit or BIM knowledge is an advantage

• Ability to work confidently across 2D and 3D design workflows