Role Overview
The Senior Social Media Strategist is responsible for developing and executing strategic communication initiatives that enhance brand visibility and engagement, particularly within the U.S. market. This role requires a strong background in content creation, public relations, and digital storytelling, along with the ability to manage multiple projects and deliver high-impact campaigns.
Key Responsibilities:
- Develop and implement social media and communication strategies aligned with business objectives.
- Create and refine high-quality, narrative-driven content tailored for various digital platforms.
- Manage and oversee content calendars, ensuring timely and consistent delivery across channels.
- Monitor media trends and industry developments, particularly within the U.S. market, to inform strategy.
- Collaborate with cross-functional teams to ensure alignment of messaging and campaigns.
- Utilize media monitoring and analytics tools to track performance and optimize content effectiveness.
- Support leadership communication initiatives, including executive-level social media presence.
- Manage multiple projects simultaneously while maintaining high standards of quality and accuracy.
Qualifications
Required
- Bachelor's degree in Communications, Public Relations, Journalism, or a related discipline.
- Minimum of 5 years of experience in public relations, corporate communications, or similar roles, with exposure to the U.S. market.
- Strong writing and editing skills, with the ability to produce engaging, story-driven content.
- Solid understanding of the U.S. media landscape, including familiarity with industry recognition programs.
- Proven ability to manage multiple priorities and deadlines in a fast-paced environment.
- Experience using PR and media monitoring platforms (e.g., Cision, Meltwater) and creative tools such as Canva or basic video editing software.
- Demonstrated ability to operate at a strategic level, including planning and executing high-level communication initiatives.
Preferred
- Experience supporting executive or leadership-level social media and communication programs.
Key Competencies
- Strategic thinking and planning
- Content development and storytelling
- Stakeholder collaboration
- Project and time management
- Attention to detail and quality
