Key Responsibilities:
- Develop and execute a comprehensive SEO and digital marketing strategy to dominate local markets. Oversee and mentor 12 marketing team members (SEO associate, content writer, PPC executive) to ensure tasks align with the strategic roadmap.
- Conduct keyword, competitor, and market research tailored to IT and cybersecurity verticals.
- Optimize website content, landing pages, and blogs for visibility, traffic growth, and conversions.
- Manage Google Business Profile, local citations, and geo-targeted campaigns.
- Define, track, and report on KPIs rankings, traffic, leads, conversions, and ROI.
- Lead AIO (AI Optimization) initiatives to ensure visibility in AI-driven search results (SGE, Bing Copilot, ChatGPT Search).
- Develop and manage PPC campaigns (Google Ads, LinkedIn Ads) for efficient lead generation.
- Oversee content calendar, topic clusters, and thought-leadership campaigns.
- Generate performance reports and make data-driven optimization recommendations.
Required Skills & Experience:
- 5+ years of experience in SEO and digital marketing strategy, preferably in B2B environments.
- Proven success in Local SEO and lead generation campaigns.
- Strong understanding of GA4, GSC, Semrush, Ahrefs, Google Ads, and Looker Studio. Hands-on experience with AI SEO tools (SurferSEO, ChatGPT, Jasper, etc.).
- Familiarity with E-E-A-T, Core Web Vitals, and SEO content strategy.
- Excellent English communication and leadership skills.
- Experience managing small teams and ensuring accountability to KPIs.
Preferred Qualifications:
Prior experience in IT Services, MSP, MSSP, or SaaS industries.
Certifications in SEO, Google Ads, or HubSpot.
Familiarity with marketing automation tools (HubSpot, Zoho, ActiveCampaign).
What We Offer:
Competitive compensation and performance-based incentives.
Remote work flexibility.
Opportunity to lead and build a growing marketing team.
Long-term growth within a forward-thinking IT organization.
A Great Team - you will LOVE working with us and being a part of our team.
Schedule:
- 8 hour shift
- US Day shift (8:30am - 5:00pm US Central Time)
- Monday to Friday
Location:
- Fully Remote - Work From Home
