Senior SEO & AI Search Engine Optimization Specialist

Senior SEO & AI Search Optimization Specialist

Companies: Zoobook Systems / Maxwelo and affiliated websites

Position: Full-Time or Part-time, Remote

Reports to: Management/Marketing Leadership

Position Summary

We are seeking an experienced Senior SEO & AI Search Optimization Specialist to manage and grow the organic search presence of multiple company websites, including Zoobook Systems and Maxwelo.

This is not a basic SEO or content-posting position. We are looking for a highly technical, analytical and results-driven SEO professional who understands both traditional Google search optimization and the rapidly evolving world of AI-powered search.

The successful candidate will be responsible for increasing qualified organic traffic, improving rankings for commercially important keywords, strengthening domain and topical authority, generating qualified leads, and improving our companies visibility within Google AI Overviews and AI platforms such as ChatGPT, Gemini, Perplexity and other generative search engines.

The specialist will initially focus heavily on Zoobook, an EHR/practice-management platform serving behavioral health, mental health and addiction-treatment organizations, and Maxwelo, a CRM and communications platform. The position may subsequently manage SEO strategy for additional company websites.

Key Responsibilities

• Develop and execute comprehensive SEO strategies for Zoobook, Maxwelo and additional company websites.
• Perform complete technical SEO audits and maintain an actionable SEO roadmap.
• Conduct keyword research, competitor analysis and keyword/content-gap analysis.
• Identify high-value commercial keywords capable of generating demos, leads and customers—not simply traffic.
• Improve rankings for competitive SaaS, healthcare technology, EHR, CRM and related search terms.
• Develop topic clusters and topical-authority strategies around each company's core products and markets.
• Optimize existing landing pages, product pages, feature pages, comparison pages and educational content.
• Create detailed SEO content briefs for writers and review content before publication.
• dentify opportunities for new high-converting landing pages and content.
• Implement and/or specify technical improvements involving site architecture, internal linking, crawlability, indexing, canonicalization, redirects, Core Web Vitals and page speed.
• Implement and maintain appropriate schema and structured data.
• Work directly with developers and provide clear, developer-ready SEO requirements.
• Manage internal linking and website information architecture.
• Develop ethical off-page SEO, digital PR, backlink acquisition and authority-building strategies.Monitor competitor backlinks and identify realistic link-building opportunities.
• Identify and resolve toxic, low-quality or problematic SEO practices.

AI Search / GEO / AEO responsibilities will be an important part of the position:

• Develop strategies for Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO).
• Optimize website content so that our brands and content can be discovered, understood and cited by AI search/answer systems.
• Monitor brand visibility across Google AI Overviews and major AI/search platforms.
• Improve entity recognition, topical authority and machine-readable site structure.
• Optimize content around questions and buying journeys used by healthcare and SaaS decision-makers.
• Recommend structured content, FAQs, comparison pages, original research, statistics, expert content and other assets that improve both traditional and AI-search visibility.
• Track changes in AI-driven search and continually adapt the strategy.

Analytics & Performance

• The specialist will own SEO measurement and reporting using tools such as Google Analytics 4, Google Search Console, SEMrush and/or Ahrefs.
• We expect monthly reporting covering organic traffic, qualified traffic, keyword positions, non-branded search growth, backlinks/domain authority, indexed pages, technical issues, AI-search visibility, conversions and leads attributable to organic search.
• More importantly, the specialist must be able to explain what changed, why it changed, what was accomplished during the month, and what will be done next.

First 90 Days

• During the first 30 days, the specialist should complete comprehensive technical, content, keyword, competitor and backlink audits of Zoobook and Maxwelo and establish baseline KPIs.
• By approximately 60 days, we expect a prioritized implementation roadmap to be underway, including technical fixes, optimization of high-value existing pages, content-gap development, internal linking, schema improvements and authority-building activities.
• By 90 days, we expect measurable movement in leading indicators and a clearly documented strategy for scaling organic and AI-search visibility over the following 6–12 months.

Required Qualifications

5+ years of hands-on SEO experience, preferably including B2B SaaS.

Strong technical SEO knowledge.

Demonstrated experience improving organic rankings and qualified traffic.

Advanced knowledge of Google Search Console and GA4.

Strong working knowledge of SEMrush, Ahrefs or comparable professional SEO platforms.

Advanced keyword and competitor research capabilities.

Strong understanding of on-page and off-page SEO.

Experience with backlink strategy and authority development.

Understanding of HTML/CSS and the technical structure of websites.

Experience working directly with web developers.

Strong understanding of schema and structured data.

Experience with WordPress or similar CMS platforms.

Strong analytical and reporting skills.

Excellent written English.

Ability to manage SEO across multiple websites simultaneously.

Ability to work independently with limited supervision.

Strongly Preferred

Experience with GEO, AEO, Google AI Overviews and optimization for generative/AI search engines is strongly preferred.

Experience in B2B SaaS, healthcare technology, EHR/EMR, CRM, behavioral health, mental health, addiction treatment, home care or other healthcare sectors would be particularly valuable.

Experience with CRO, landing-page optimization, Google Ads, HubSpot or other CRM/marketing automation platforms would also be beneficial, but these should be secondary to SEO expertise.