Senior Sales Manager (Ready Meal - Vending Machine)

Responsibilities:

Business Development & Operations

. Develop and execute strategies to expand the vending business through new site acquisition and business opportunities.

. Drive revenue growth and achieve sales and profitability targets for the vending business segment.

. Identify and secure strategic vending machine placement locations through market analysis and customer engagement.

. Monitor vending machine performance, sales trends, and product mix to maximize revenue and operational efficiency.

. Prepare annual business plans, sales forecasts, and operational budgets.

. Maintain strong relationships with landlords, property management companies, corporate clients, educational institutions, and other business partners.

. Analyze market trends, customer preferences, and competitor activities to identify growth opportunities.

. Collaborate with procurement, logistics, and marketing teams to ensure product availability and successful promotional campaigns.

. Oversee route planning, replenishment schedules, and service standards to ensure machines are fully stocked and operational.

. Review business performance regularly and implement improvement initiatives to enhance profitability and customer satisfaction.

People Management

. Lead and manage the vending operations and sales team.

. Set performance targets and KPIs for team members.

. Coach, mentor, and develop staff to improve productivity and service quality.

. Conduct performance evaluations and implement development plans.

. Foster a high-performance culture focused on customer service, operational excellence, and business growth.

Skills & Qualifications

. Diploma in Business Administration, Marketing, Management, or related discipline.

. Minimum 8 years of experience in sales, retail, FMCG, vending, convenience retail, or related business sectors.

. Minimum 5 years of experience in a managerial role.

. Strong business acumen with proven experience in revenue growth and business expansion.

. Experience in managing multi-site operations, vending, retail, or route-based business operations will be an added advantage.

. Strong leadership, coaching, and team management capabilities.

. Excellent negotiation, relationship management, and communication skills.

. Analytical mindset with the ability to interpret sales and operational data to drive business decisions.

. Self-motivated, results-oriented, and able to thrive in a fast-paced environment.