Company Description
DigiPlus Interactive Corp is a trailblazer in the digital entertainment industry in the Philippines. Publicly listed on the Philippine Stock Exchange, the company operates leading digital platforms such as BingoPlus, ArenaPlus, and GameZone, with plans to expand its offerings. DigiPlus is known for its innovative approach, creating enriching entertainment experiences for customers. The company is committed to pushing digital boundaries and delivering top-tier offerings in the entertainment space.
Role Description
The Senior PR Consultant will lead the overall VIP-focused public relations strategy, driving brand positioning, media presence, and high-value relationship management. This role is responsible for shaping the narrative of the High-End business, managing premium communications, and building strong networks across media, partners, and key stakeholders.
The position requires a balance of strategic thinking, strong PR writing capability, and high-level relationship management, with direct impact on brand perception and engagement.
Qualifications :
PR Strategy & Leadership
- Define and execute the overall PR and communication strategy for High-end operations
- Develop clear brand narratives, messaging frameworks, and media positioning aligned with business objectives
- Lead planning and execution of PR campaigns, announcements, and strategic communications
- Act as the key decision-maker for project PR outputs and communications
Content & Media Management
- Oversee and ensure high-quality production of press releases, PR articles, interviews, and brand stories
- Personally handle or review critical PR materials for tone, accuracy, and strategic alignment
- Manage relationships with media outlets, journalists, and PR agencies to secure coverage opportunities
Project Branding & High-End Engagement
- Lead PR support for High-End events, private gatherings, and exclusive experiences
- Shape storytelling and visibility strategies for high-value players and premium brand positioning
- Ensure assigned Project-facing communication reflects a luxury, exclusive, and premium brand image
Relationship & Network Building (Key Focus)
- Build and maintain strong relationships with external parties, KOLs, and high-value external stakeholders
- Represent the company in high-level networking, business engagements, and social settings
- Leverage personal and professional networks to create strategic PR and partnership opportunities
Reputation & Crisis Management
- Monitor brand sentiment, media coverage, and industry trends
- Lead handling of PR risks, sensitive issues, and crisis communications
- Establish proactive measures to protect and enhance brand reputation
Cross-functional Leadership
- Work closely with Marketing, Brand, Events, and Leadership teams to align communication strategies
- Provide strategic input into broader marketing and Project engagement initiatives
