Define, develop, and track key strategies and KPIs which underpin the company's business targets.
Develop a communications plan including strategy, goals, budget, and tactics for total product marketing.
Develop media strategy seeking high-level placements and collaborations in print, broadcast, and online media.
Design an influencer marketing plans based on communication objectives of each campaign/product.
Maintain a keen understanding of industry trends affecting the brand and make appropriate recommendations regarding communication strategy surrounding them.
Implementation
Plan different types of public relations activities: creative and traditional initiatives depending on the need of the campaign.
Create content plan and schedule for press releases, byline articles and keynote presentations, and ensure alignment to brand tone and manner.
Select and lock-in KOLs fit to the brand, business objectives, target market, and communications plan.
Monitor, analyze, and communicate PR results per campaign, quarterly, per season, and yearly.
Evaluate opportunities for partnerships, sponsorships, and advertising on an on-going basis.
Relations
Leverage existing media relationships and cultivate new contacts within business and industry media and influencers.
Manage major media inquiries and interview requests.
Build relationships with thought leaders to grow industry awareness.
Requirements and skills
Proven working experience in public relations, influencer marketing, and other similar fields.
Proven track record designing and executing successful public relations campaigns at both a local and national level.
Exceptional writing and editing skills.
Solid experience with social media including blogs, Facebook, Twitter, etc.
Event planning and implementing experience.
Strong relationships with both local and national business and industry media outlets and influencers.
Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews.
BA/MA degree in Public Relations, Marketing, Advertising, Communications, or a related discipline.
