Job Title: Senior Product Marketing Officer
Location: UB Square, Eastwood, Quezon City
Employment Type: Probationary
About The Role
The Senior Product Marketing Officer supports the delivery of Acquisition and Existing Client Marketing (ECM) campaigns across various products and business groups, leveraging customer segmentation, insights, and data to maximize impact. It drives strategic marketing and digital experience initiatives, identifies opportunities for testing and optimization, and ensures effective execution through strong cross-functional collaboration.
The role also leads the development of communication strategies and creatives, manages agency partners, and stays abreast of emerging marketing trends. A strong focus on governance, risk management, and compliance is required to safeguard the organization while delivering campaigns that achieve business objectives such as sales growth, customer acquisition, and retention.
What You'll Do
- Deliver and support Acquisition and Existing Client Marketing (ECM) campaigns for various products and services across business groups, ensuring alignment with business objectives and customer needs.
- Define target audience segments to maximize the impact and effectiveness of ECM initiatives.
- Drive strategic marketing and digital experience initiatives, identifying opportunities to test, optimize, and scale successful campaigns.
- Collaborate with allied teams to ensure timely execution of initiatives and adherence to best practices.
- Manage third-party creative and media agencies to deliver high-quality, impactful marketing programs.
- Stay informed on emerging marketing tools, trends, and techniques relevant to the business, evaluating and testing them as appropriate.
- Lead the development of communication strategies, positioning, and best-in-class creatives, ensuring effective implementation of ECM strategies for assigned products.
- Assess and manage business risks with consideration for the firm's reputation, client protection, and asset safety; drive compliance with applicable laws, regulations, and policies, applying sound ethical judgment and escalating control issues when necessary.
- Supervise team activities and create accountability to ensure adherence to standards and policies.
What We're Looking For
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field; MBA or relevant certifications are an advantage.
- 3–5 years of experience in Brand Management, Product Marketing, Marketing Communications, or Advertising Agencies.
- Strong background in marketing strategy, creative development, campaign execution, and digital marketing.
- Proven project management skills with the ability to lead end-to-end marketing initiatives and deliver results on time.
- Strong business acumen with working knowledge of P&L principles, market opportunities, and ROI-driven decision-making.
- Excellent written and verbal communication skills with the ability to influence stakeholders, including senior leadership and cross-functional teams.
- Proactive, creative, and results-oriented professional with a track record of driving impactful marketing programs and business growth.
JOB ID: JOB_ 832
