Senior Product Manager - Neuro/Psych

Our client is a leading pharmaceutical organization. With a performance-driven culture, the company values strategic thinking, customer focus, and a strong sense of responsibility to patients and healthcare providers.

Portfolio & Brand Strategy

• Lead development and execution of mid- to long-term brand strategy for the Neuro/Psych portfolio.
• Define portfolio positioning and value propositions aligned with business and principal objectives.
• Conduct therapy area and competitive landscape analyses to identify growth opportunities.

Business Planning & Performance Management

• Own annual brand planning, forecasting, and target-setting for the Neuro/Psych portfolio.
• Monitor brand performance, KPIs, and ROI of marketing initiatives implement corrective actions as needed.
• Manage portfolio P&L in partnership with finance and commercial teams.

Go-to-Market & Campaign Execution

• Design and implement integrated marketing programs across digital, field, and medical channels.
• Support sales execution with clear messaging, tools, and field materials.
• Develop compliant promotional and educational content for HCPs and institutions.

Market Insights & Customer Focus

• Gather and analyze customer insights across HCPs
• Monitor healthcare policies, guidelines, and access dynamics affecting Neuro/Psych brands.
• Drive patient and HCP support initiatives aligned with compliance and market needs.

Cross-Functional Collaboration

• Work closely with medical affairs on scientific strategy and evidence generation.
• Align with regulatory and quality teams to ensure compliance in all marketing activities.
• Partner with supply chain and finance teams to ensure operational efficiency across the portfolio.