Senior Performance Marketing Specialist (Meta Ads) – Remote
We are looking for a Senior Performance Marketing Specialist (Meta Ads) with proven experience managing high-budget Meta (Facebook & Instagram) advertising campaigns. This role is ideal for professionals who have independently managed large advertising budgets and consistently delivered measurable business results for international clients.
Responsibilities
- Plan, launch, optimize, and scale Meta (Facebook & Instagram) advertising campaigns.
- Independently manage monthly Meta advertising budgets of USD $10,000 or more.
- Develop customer acquisition strategies focused on improving ROAS, CPA, conversion rate, and revenue.
- Build and optimize campaign structures using Prospecting, Retargeting, Lookalike Audiences, Custom Audiences, Dynamic Creative, and Advantage+ Campaigns.
- Perform A/B testing on creatives, copy, audiences, placements, bidding strategies, and landing pages.
- Manage Campaign Budget Optimization (CBO) and Ad Set Budget Optimization (ABO).
- Implement and optimize Meta Pixel, Conversion API (CAPI), Custom Events, and attribution tracking.
- Monitor campaign performance daily and continuously optimize based on data.
- Prepare weekly and monthly performance reports with actionable insights.
- Collaborate with designers, developers, copywriters, and marketing stakeholders.
- Stay updated with Meta platform changes, advertising policies, and industry best practices.
RequirementsMandatory
- Minimum 3 years of hands-on Meta (Facebook & Instagram) advertising experience.
- Must have independently managed Meta advertising budgets of at least USD $10,000 per month.
- Must have been directly responsible for campaign strategy, optimization, scaling, and budget management.
- Experience only as a supporting team member or assistant does not qualify.
- Strong analytical mindset with a data-driven approach.
- Excellent English communication skills.
Required Skills
- Meta Ads Manager
- Meta Business Manager
- Facebook Advertising
- Instagram Advertising
- Campaign Budget Optimization (CBO)
- Ad Set Budget Optimization (ABO)
- Advantage+ Campaigns
- Meta Pixel
- Conversion API (CAPI)
- Attribution & Event Tracking
- Audience Research
- Audience Targeting
- Prospecting
- Retargeting
- Lookalike Audiences
- Dynamic Creative
- Creative Testing
- A/B Testing
- Performance Scaling
- Budget Optimization
- ROAS Optimization
- Lead Generation
- eCommerce Advertising
Proof of Experience
Shortlisted candidates may be required to provide screenshots from Meta Ads Manager showing monthly advertising spend of at least USD $10,000.
Sensitive information such as account ID, business name, client name, billing information, and financial details may be blurred before submission.
Preferred Qualifications
- Experience working with international clients.
- Experience managing multiple Meta advertising accounts.
- Experience with Shopify or WooCommerce.
- Experience using Google Analytics 4 (GA4).
- Experience using Google Tag Manager (GTM).
- Experience using Looker Studio.
- Previous agency experience is highly preferred.
Success Metrics
Successful candidates should be able to:
- Scale profitable Meta advertising campaigns.
- Improve ROAS while reducing CPA and CAC.
- Increase conversions through continuous optimization and testing.
- Maintain accurate conversion tracking using Meta Pixel and Conversion API.
- Deliver professional weekly and monthly performance reports.
- Maintain high campaign quality and account structure.
What We Offer
- Full-time remote position.
- Competitive salary of USD $6,000 – $9,000 per month.
- Performance-based bonuses.
- Flexible working hours.
- Long-term career opportunity.
- Opportunity to manage high-budget international advertising accounts.
- Professional, collaborative, and performance-driven work environment.
- Career growth based on results and performance.
Application Requirements
Before applying, please ensure that you meet ALL of the following requirements:
✅ Minimum 3 years of Meta Ads experience.
✅ Personally managed Meta advertising budgets of at least USD $10,000 per month.
✅ Able to provide Meta Ads Manager screenshots proving the required monthly advertising spend if requested.
Applications that do not meet these mandatory requirements will not be considered.
Privacy Notice
Applicants may blur confidential information, including account IDs, client names, business names, billing information, and other sensitive data before submitting screenshots.
Important Notice
Please do not apply if you have never personally managed Meta advertising budgets of at least USD $10,000 per month.
We are specifically looking for professionals who have independently managed high-budget Meta advertising campaigns and can demonstrate real hands-on experience.
Applications without proof of managing at least USD $10,000 per month in Meta Ads Manager will not be considered for the interview process.
