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Job Description
Senior Performance Marketing Specialist
Client: The Hype Society (Australia)
Delivery Partner: Acquire Intelligence
Engagement Model: Dedicated Offshore Resource (Full-time)
Experience Required: 5+ years agency experience
Role Overview
The Senior Performance Marketing Specialist will be responsible for owning, executing, and optimising multi-channel performance marketing campaigns across The Hype Society's client portfolio. This role is designed for a senior agency-trained marketer who is highly autonomous, performance-driven, and comfortable managing multiple client accounts while collaborating closely with Australian-based strategists and account leads.
This role is hands-on and execution-focused, with strategic input expected as accounts scale.
Key Responsibilities
- Performance Marketing Execution
- Plan, build, execute, and optimise paid media campaigns across key platforms, including:
- Google Ads (Search, Performance Max, Shopping)
- Meta (Facebook & Instagram)
- TikTok, LinkedIn, and other platforms as required
- Manage account structures, budget allocation, bidding strategies, and targeting frameworks aligned to client KPIs.
- Implement and maintain conversion tracking using GA4, Google Tag Manager outputs, Meta pixel, and platform-native tools.
- Optimisation & Growth
- Monitor campaign performance daily and make real-time optimisations to improve:
- ROAS
- CPA
- Conversion rate
- Spend efficiency
- Conduct A/B testing across ads, audiences, creative inputs, and landing page assumptions.
- Scale high-performing campaigns while maintaining efficiency and performance discipline.
- Reporting & Insights
- Produce weekly and monthly performance reports covering:
- Spend, conversions, CPA, ROAS
- Key trends, risks, and opportunities
- Provide clear insights and recommendations that can be used directly by client-facing teams.
- Support performance reviews by articulating what is working, what needs adjustment, and next-step recommendations.
- Cross-Functional Collaboration
- Work closely with strategy, creative, and account management teams.
- Ensure alignment between media strategy, creative execution, audience targeting, and client objectives.
- Participate in internal optimisation discussions and share learnings across accounts.
- Capability & Standards
- Apply agency best practices across account management and performance delivery.
- Contribute to the refinement of performance marketing frameworks, templates, and optimisation methodologies.
- Maintain high standards of documentation, hygiene, and accountability across all campaigns.
Required Experience & Skills
Must-Have
- 5+ years of experience in a performance marketing or paid media agency environment
- Proven hands-on experience managing multiple client accounts concurrently
- Strong expertise across Google Ads and Meta, with exposure to TikTok and LinkedIn preferred
- Deep understanding of performance metrics (ROAS, CPA, LTV, CAC, conversion rate)
- Strong analytical skills and ability to translate data into actionable insights
- Excellent written English and confidence working with Australian stakeholders
Nice to Have
- Ecommerce and lead-generation client experience
- Exposure to international markets (AU, NZ, US, UK)
- Experience mentoring or supporting junior paid media specialists
Working Style & Fit
- Comfortable operating as a dedicated offshore extension of an Australian agency
- Highly organised, proactive, and accountable for outcomes
- Able to manage volume, prioritisation, and deadlines effectively
- Performance-driven mindset with a strong sense of ownership
Join the A-Team and experience the A-Life!
