Senior Performance Marketing Lead (Eastern Europe)

About Us

We're a B-Corp certified full-service marketing agency based in Vancouver, Canada. We specialize in ROI-driven PPC services for North American clients across lead generation and e-commerce.

We are building a high-performance paid media team and are looking for a Performance Marketing Lead to guide strategy, lead a team of PPC specialists, and drive measurable growth for our clients.

Role Overview

This is a senior leadership role within our paid media division.

You will lead a pod of 4-5 PPC specialists and be responsible for campaign strategy, performance oversight, and client communication across both lead generation and e-commerce accounts.

You will collaborate directly with agency leadership to define strategic direction, improve performance frameworks, and support scaling initiatives.

This role combines strategic thinking, hands-on expertise, and team leadership.

Key Responsibilities

• Lead strategy and performance optimization across major paid media platforms
• Develop scalable testing frameworks for both lead gen and e-commerce accounts
• Mentor and guide 4-5 PPC specialists on campaign structure and optimization
• Participate in client calls to present strategy and performance insights
• Improve CPL, ROAS, and overall account profitability
• Oversee tracking setup (GA4, GTM, CRM integrations, offline conversions)
• Conduct account audits and identify scaling opportunities
• Support forecasting and budget allocation decisions
• Collaborate with creative and CRO teams to improve performance

Ideal Profile

• 57 years experience managing paid media campaigns
• Experience with both lead generation and e-commerce accounts
• Experience leading or mentoring PPC specialists
• Strong North American market understanding
• Advanced knowledge of GA4 and conversion tracking
• Strong communication skills and confidence in client-facing situations
• Analytical, structured, and commercially minded

To Apply

Please send us:

• A short introduction outlining your experience managing both lead generation and e-commerce campaigns
• 23 case studies with measurable results (include budget levels, KPIs, and outcomes)
• A brief explanation of how you would structure a testing framework for scaling a $50K/month ad account
• Your availability for overlap with North American time zones

Applications without measurable results will not be considered.

To move forward with your application, please connect with me on LinkedIn: https://www.linkedin.com/in/lizclaydb/