Location: Work From Home - Greater Metro Manila
Schedule: Monday to Friday, 6:00 AM – 3:00 PM PHT
About the Company
Our client is a dynamic, forward-thinking digital agency that specializes in bringing clarity to complexity. They deliver performance-driven digital marketing campaigns that generate real, measurable business results for a diverse portfolio of clients. Guided by data, creativity, and a collaborative team dynamic, they foster an inclusive environment where every specialist can grow their skills and make a visible impact.
They are now looking for a talented Paid Media Specialist (Meta Focus) to join their growing performance marketing team.
Why You'll Love Working With Us
- HMO healthcare for you and your 1 dependent (with COVID insurance).
- 20 combined SL/VLs per year accrued from day one (you will have 10 accrued once you pass regularization).
- 13th-month bonus and Government-mandated benefits.
- Computer will be provided + internet allowance.
- Welcome gift packs.
- Year-End Party + Christmas hamper.
- Paid birthday leave, birthday treat, and milestone anniversary gifts.
What You'll Be Doing
Reporting directly to an Australia-based manager as part of the performance marketing team, you will turn strategic visions into highly optimized, high-converting digital ad campaigns. Your primary focus will be Meta (Facebook & Instagram) advertising, with secondary support across Google Ads and other paid search platforms.
Your responsibilities will include:
- Drive Meta Creative Optimization: Identify creative fatigue early, develop proactive testing roadmaps, and brief copywriters and designers on high-performing asset variations.
- Execute End-to-End Campaigns: Build, launch, and maintain paid media campaigns across Meta, Google Ads, Microsoft Ads, and LinkedIn, ensuring flawless platform governance and naming conventions.
- Manage Paid Search Performance: Implement keyword builds, manage match types, apply negative keywords, and optimize ad copy and extensions to eliminate wasted ad spend.
- Lead In-Platform Optimization: Conduct structured testing and adjustments—including budget pacing, bid strategies, Advantage+ vs. manual setups, and placement reviews—without disrupting the learning phase.
- Maintain Data Integrity & Tracking: Ensure clean reporting by applying accurate UTM parameters, managing conversion tracking, and collaborating with data teams on GA4, Google Tag Manager (GTM), and Conversions API (CAPI) alignment.
- Deliver Actionable Performance Insights: Monitor weekly budget pacing and translate complex platform metrics into clear, strategic optimization recommendations for internal stakeholders.
What You'll Bring
- Minimum of 3 years of hands-on experience managing paid media campaigns, with deep, demonstrable mastery of the Meta Ads platform.
- Functional knowledge of Google Ads (with Microsoft Ads and LinkedIn Ads as strong advantages), including the ability to build and optimize paid search accounts.
- Proven experience working with Meta Pixels, Conversions API (CAPI), Google Analytics 4 (GA4), Google Tag Manager, and data-driven attribution models.
- A track record of successfully delivering against strict CPA, ROAS, and CPL benchmarks through structured testing.
- Strong understanding of campaign taxonomy, strict UTM parameters, and clean data hygiene.
- Excellent time-management and communication skills tailored for a fast-paced agency environment.
Bonus Points For:
- Experience working with e-commerce or B2B lead generation campaign frameworks.
- Advanced platform certifications (e.g., Meta Certified Digital Marketing Associate/Media Science, Google Ads Certifications).
- Familiarity with cross-channel project management tools and agile agency processes.
Ready to Apply
We're excited to meet you. Click Apply, upload your CV, and complete our brief questionnaire.
Want to fast-track your application Connect with Gizelle on LinkedIn.
Important: This role is open to PH citizens only. Applications must be submitted in English.
