Optimize Full-Funnel Growth Using Advanced Paid Media Analytics
Be part of Emapta as it redefines global outsourcing through a model grounded in transparency, control, and enduring partnerships. We connect businesses with high-performing teams that integrate seamlessly into their onshore operations, driving consistent and scalable outcomes. As a Certified B Corporation®, we operate with integrity-balancing performance with purpose-while empowering talent with meaningful careers and helping businesses grow through smarter, people-first solutions.
About the Role
Modern B2B growth demands precision, data, and scale. The Senior Paid Media Specialist plays a critical role in shaping how businesses generate pipeline through paid media, influencing revenue outcomes across markets. With Emapta, this opportunity offers a long-term global career designed for top-tier talent seeking meaningful impact and progression.
Role Snapshot
Employment Type: Full time
Shift: Flexible shift, Weekends off
Work Setup: Permanent work from home
Benefits
- Competitive Salary Package
- Permanent WFH arrangement
- HMO coverage with free dependent upon regularization
- Fixed weekends off
- Salary Advance Program through our banking partner (Eligibility and approval subject to bank assessment. Available to account holders with minimum of 6 months company tenure.)
- Unlimited upskilling through Emapta Academy courses (Want to know more Visit: https://emapta.com/training-calendar/)
- Free 24/7 access to our office gyms (Ortigas and Makati) with a free physical fitness trainer!
- Exclusive Emapta Lifestyle perks (hotel and restaurant discounts, and more!)
- Unlimited opportunities for employee referral incentives across the organization
- Standard government and Emapta benefits
- Total of 20 annual leaves to be used on your own discretion (including 5 credits convertible to cash)
- Fun engagement activities for employees
- Mentorship and exposure to global leaders and teams
- Career growth opportunities
- Diverse and supportive work environment
Qualifications
- 5+ years of experience in paid media, with a strong focus on B2B campaigns
- Proven hands-on expertise in LinkedIn Ads as a primary platform
- Strong experience in Google Ads Search
- Exposure to display platforms, including YouTube, Google Display Network, or programmatic channels
- Experience with Microsoft Ads (Bing) is preferred
- Strong understanding of B2B demand generation and full-funnel strategy
- Experience with HubSpot for reporting, attribution, and lifecycle stage management
- Familiarity with tools such as Apollo, Factors.ai, or similar platforms
- Demonstrated ability to analyze performance data and execute strategic optimizations
- Proven experience in running structured A/B testing programs
Key Skills
- Strong analytical mindset with a focus on performance and revenue impact
- Ability to challenge strategies while executing at a high level
- Strong collaboration skills across marketing, design, and content teams
- High level of organization with disciplined execution and testing approach
- Clear communication skills with the ability to translate data into actionable insights
Responsibilities
Campaign Execution & Ownership
- Execute and manage paid media campaigns, primarily across LinkedIn Ads
- Support campaigns across Google Ads (Search and Display), Microsoft Ads, YouTube, and other programmatic platforms
- Own end-to-end campaign setup, including audience creation, ad builds, tracking, and launch
- Align campaigns with broader B2B demand generation and pipeline goals
Optimization & Testing
- Monitor and optimize campaigns based on performance data
- Lead A/B testing strategy and execution across creatives, messaging, audiences, and landing pages
- Identify opportunities to improve CPL, CTR, conversion rates, and pipeline contribution
- Introduce new testing ideas and optimization strategies
Creative & Asset Collaboration
- Manage requests and briefs for ad creatives and campaign assets
- Provide clear, performance-driven feedback to design and content teams
- Guide messaging and creative direction based on platform best practices and performance insights
Search & Cross-Channel Insight
- Collaborate with the PPC Manager on Google and Bing search campaigns
- Contribute insights to support a full-funnel, multi-channel paid strategy
- Apply understanding of how LinkedIn, search, and display channels interact across the buyer journey
Analytics, Attribution & Reporting
- Analyze campaign performance using platform data and HubSpot attribution reporting
- Track and report on full-funnel metrics, including leads, MQLs, SQLs, and pipeline contribution
- Use tools such as Apollo, Factors.ai, or similar platforms to understand buyer journeys
- Deliver clear reports with actionable insights and recommendations
Budget Contribution
- Provide input on budget allocation based on performance trends and scaling opportunities
- Identify opportunities where additional investment drives the highest pipeline impact
Join the Top 1% Talent. A better career. A better life.
At Emapta, recognized as one of HR Asia's Best Companies to Work For in Asia 2025 and a finalist in 2026 Inspiring Workplaces Awards Asia, you'll build a career in an environment designed for growth, trust, and long-term success. With a strong culture rooted in care, inclusion, and accountability, every role contributes to delivering world-class outcomes.
Be part of a team that powers global partnerships: spanning 20 offices across 11 countries and supporting 1,000+ clients. Whether in HR, IT, Recruitment, Finance, Marketing, or Facilities, your work drives real impact behind the scenes.
At Emapta, you're part of a community of 11,000+ professionals building meaningful careers with purpose.
We place integrity at the heart of everything we do and truly value the human experience.
- Tim Vorbach, CEO
Apply now and be part of the #EmaptaEra.
