Senior Paid Media & Performance Marketing Manager

About VoltX Energy

VoltX Energy is one of the fastest-growing DTC brands in the Australian home solar and battery market.

We operate across the customer journey—from acquisition through conversion—and are building a high-performance marketing function designed to move faster than traditional players in the energy industry.

With approximately AU$15M+ in annual paid media investment, we have significant scale and an ambitious growth agenda. As the Australian market for home electrification and energy storage continues to expand, we're looking for a senior performance marketing leader who can help us build a world-class paid acquisition engine.

The Role

We are looking for a Senior Paid Media & Performance Marketing Manager to take ownership of our AU$15M+ annual paid media budget across Meta, Google, and emerging channels.

This is a hands-on senior leadership role. You will be expected to operate at both the strategic and executional level—from rebuilding account structures and developing bidding strategies to defining attribution methodology, leading experimentation, and advising the CMO on performance and investment decisions.

You won't simply be managing an existing paid media operation. You'll be expected to challenge the status quo, identify opportunities others miss, and materially improve the efficiency and predictability of our acquisition engine.

Key ResponsibilitiesPaid Media Strategy & Budget Ownership

• Own the overall strategy and performance of the AU$15M+ annual paid media budget.
• Develop channel strategies across Meta, Google, and emerging paid acquisition channels.
• Determine budget allocation, bidding strategies, account structures, audience architecture, and investment priorities.
• Identify opportunities to scale efficiently while maintaining or improving CAC and lead quality.
• Make high-value budget allocation decisions using data, testing, and commercial judgment.

Performance & Growth Optimization

• Develop and execute strategies to significantly improve CAC, ROAS, conversion rates, and overall acquisition efficiency.
• Identify performance trends, inefficiencies, and growth opportunities across the paid funnel.
• Build forecasting and performance models that enable predictable lead and customer acquisition.
• Establish clear performance benchmarks and continuously challenge the team to improve against them.

Attribution & Measurement

• Own the paid media attribution framework and determine what metrics the business should trust.
• Evaluate attribution across platforms and build a reliable approach to triangulating performance.
• Partner with analytics and technology teams to improve tracking, measurement, and reporting.
• Continuously assess whether our measurement methodology accurately reflects business performance.

Testing & Experimentation

• Build and lead a structured testing framework across channels, audiences, creative, landing pages, offers, and campaign structures.
• Increase testing velocity while ensuring experiments are methodologically sound.
• Translate successful experiments into repeatable strategies that compound over time.
• Encourage a culture of evidence-based decision-making and continuous experimentation.

Performance Creative

• Partner closely with the Brand and Creative teams to develop high-performing paid creative.
• Brief creative teams based on performance insights, audience behavior, and channel requirements.
• Establish clear creative testing frameworks and performance benchmarks.
• Identify creative trends and opportunities that can improve acquisition efficiency.

Team & Agency Leadership

• Lead and develop the paid acquisition team, including SEM, Meta, paid creative, and other specialists.
• Provide clear direction, performance expectations, coaching, and strategic guidance.
• Manage external agencies and partners where required.
• Build processes and standards that enable the team to operate with speed, accountability, and commercial discipline.

Executive Partnership

• Act as the primary paid acquisition partner to the CMO.
• Present weekly performance updates, insights, forecasts, risks, and opportunities.
• Clearly communicate the reasoning behind major investment and optimization decisions.
• Provide strategic recommendations based on data, market conditions, and commercial priorities.

What Success Looks Like

Within your first 12 months, success will include:

• 25–30% reduction in customer acquisition cost (CAC) while maintaining or improving lead and customer quality.
• A predictable paid acquisition pipeline with forecast accuracy within approximately ±10%.
• Improved efficiency and scalability across Meta, Google, and emerging channels.
• A robust attribution and measurement framework that leadership can confidently use for investment decisions.
• A significantly faster and more disciplined experimentation process.
• A high-performing paid media team with clear ownership, accountability, and operating standards.
• A paid acquisition function recognized internally as a competitive advantage for VoltX Energy.

What We're Looking ForEssential Experience

• 8+ years of experience in paid media, performance marketing, growth marketing, or a closely related discipline.
• Proven experience managing AU$10M+ in annual paid media spend in a current or previous role.
• Experience in DTC, e-commerce, marketplace, or high-volume lead-generation businesses.
• Deep hands-on expertise across Meta Ads and Google Ads.
• Strong working knowledge of TikTok, YouTube, programmatic advertising, and emerging paid channels.
• Demonstrated experience significantly improving CAC, ROAS, conversion rates, or other critical acquisition metrics.
• Experience developing or rebuilding paid media account structures, bidding strategies, audience frameworks, and testing programs.
• Experience building, improving, or challenging attribution and measurement frameworks.
• Strong understanding of performance creative and the relationship between creative, media buying, audience, and conversion.
• Experience directly managing and developing performance marketing specialists and/or external agencies.

Strategic & Commercial Capability

• Strong analytical and commercial judgment, with the ability to make AU$1M+ budget decisions under imperfect information.
• Ability to move between high-level strategy and hands-on execution.
• Strong understanding of the full paid acquisition funnel, from impression through lead/customer conversion.
• Comfortable challenging assumptions and making unconventional decisions when the data supports them.
• Strong communication skills and confidence presenting performance, recommendations, and investment decisions to C-level leadership.
• Demonstrated ability to turn performance insights into actionable business decisions.

A Strong Plus

• Experience scaling a DTC brand through a period of rapid growth.
• Experience in solar, renewable energy, home improvement, telecommunications, finance, automotive, or other high-consideration categories.
• Experience operating in the Australian or ANZ market.
• A demonstrated point of view on modern paid media, attribution, experimentation, and performance marketing.
• Industry visibility through speaking, writing, publishing, communities, or other demonstrated contributions to the performance marketing field.

The Ideal Candidate

You are a senior performance marketing operator—not simply a channel manager.

You know when to trust the dashboard and when to question it. You can rebuild an account structure on Friday, challenge an attribution model on Monday, and confidently explain a million-dollar budget decision to the CMO on Tuesday.

You're comfortable working at scale, moving quickly, making decisions with imperfect information, and being accountable for measurable commercial outcomes.

Most importantly, you have a track record of changing the trajectory of paid acquisition performance, not simply maintaining an existing program.

Why Join VoltX Energy

• Own and influence a AU$15M+ annual paid media portfolio.
• Work directly with senior marketing leadership.
• Have significant influence over paid acquisition strategy and investment decisions.
• Join a rapidly growing DTC business operating in one of Australia's fastest-developing energy categories.
• Build and lead a high-performing paid acquisition function from the ground up.
• Work in an environment where performance, experimentation, and commercial impact are highly valued.