Senior Paid Media Buyer & Growth Specialist

Client Overview

Our client is a rapidly growing US-based insurance lead generation company specializing in high-quality, TCPA-compliant leads through paid advertising across Meta, TikTok, Google, and X. Their business is built around performance marketing, delivering exclusive, real-time leads directly into clients GoHighLevel (GHL) CRM systems.

They are seeking a highly experienced Paid Media professional who can drive campaign performance, optimize advertising spend, and build scalable paid acquisition strategies across multiple digital platforms.

Schedule

• Full-Time, Monday - Friday 8:00 AM - 4:00 PM Arizona Time

Job Description

As the Senior Paid Media Buyer & Growth Specialist, you will own the strategy, execution, optimization, and scaling of paid media campaigns across multiple advertising platforms. This role requires a highly analytical marketer who understands advanced media buying, conversion tracking, creative testing, and performance optimization.

Responsibilities

• Build, launch, optimize, and scale paid advertising campaigns across Meta, TikTok, Google Ads, and X.
• Manage campaign budgets, bidding strategies, pacing, and daily performance against CPL and CPA targets.
• Develop structured creative testing roadmaps by systematically testing messaging, hooks, creatives, offers, audiences, and landing pages.
• Collaborate with internal designers and video editors by providing creative direction and performance-based recommendations.
• Analyze campaign metrics including hook rates, video engagement, click-through rates, conversion rates, and lead quality.
• Implement and maintain advanced tracking infrastructure using Meta Conversions API (CAPI), Google Tag Manager (GTM), GA4, TikTok Events API, and offline conversion tracking.
• Ensure accurate attribution through proper UTM management and event tracking.
• Monitor campaign health and proactively manage ad fatigue, audience saturation, auction overlap, and budget scaling.
• Optimize campaign structures using CBO, ABO, Cost Caps, Bid Caps, and other advanced bidding strategies.
• Create executive-level performance dashboards and reports using Looker Studio, GA4, and other reporting tools.
• Continuously identify new growth opportunities through testing, experimentation, and platform best practices.
• Maintain organized documentation of campaign structures, testing results, and optimization strategies.

Must-Have Requirements

• Proven experience managing at least $50,000 per month in paid advertising spend across one or more major advertising platforms.
• Extensive hands-on experience with Meta Ads Manager, Google Ads, TikTok Ads Manager, and/or X Ads.
• Strong understanding of direct response marketing and lead generation campaigns.
• Expert knowledge of Meta Conversions API (CAPI), Google Tag Manager (including server-side implementations), GA4, TikTok Events API, and offline conversion tracking.
• Experience with campaign optimization techniques including CBO, ABO, Cost Caps, Bid Caps, Value Optimization, and audience scaling.
• Strong analytical skills with the ability to interpret campaign data and make data-driven decisions.
• Experience building structured testing frameworks and documenting optimization results.
• Excellent organizational skills with meticulous attention to detail.
• Strong communication skills and ability to collaborate with creative and marketing teams.
• Ability to work independently in a fast-paced remote environment.

Nice-to-Have Requirements

• Experience in life insurance, financial services, or regulated lead generation industries.
• Familiarity with GoHighLevel (GHL) and CRM-based lead routing.
• Experience with LeadConduit, TrustedForm, or similar lead certification platforms.
• Knowledge of TCPA compliance and Meta Special Ad Category advertising.
• Experience building executive dashboards using Looker Studio or similar BI tools.

Independent Contractor Perks:

• Permanent work from home
• Immediate hiring
• Health Insurance Coverage for eligible locations

Important Disclaimer

BruntWork never charges fees for applying or any part of the hiring process—it is 100% free. If you are ever asked for payment, please stop and report it immediately to our official social media platforms: Facebook, LinkedIn, TikTok, TikTok LATAM, Instagram LATAM