The role
We're looking for an operator who has done paid at this scale, sees patterns others miss, and has the conviction to remake how paid works with the two brands. You'll own the AU$15M+ annual paid budget with a mandate to materially transform our cost metrics — not maintain them.
We want a hands-on operator with senior judgment — fluent enough to rebuild account structure on a Friday and brief the CMO on attribution philosophy on Monday.
What you'll own
- The full AU$15M+ paid budget across Meta, Google, and new channel investments
- Channel strategy, account structure, bid philosophy, audience architecture
- The attribution model — what we measure, what we trust, what we triangulate
- The testing framework — methodology, velocity, and how wins compound into the next test
- Performance creative pipeline — briefing the team, partnering with Brand, raising the bar on what ships
- Direct management of SEM, paid creative team, Meta specialist, and any external agency
- Weekly performance dialogue with the CMO
What success looks like
- 25% to 30% CAC reduction within 12 months
- Predictable lead pipeline — what we forecast is what we deliver, +/- 10%
- A paid function that other DTC operators look at and want to copy
What we're looking for
- 8+ years running paid media at sizeable DTC, marketplace, or high-velocity lead-generation and e-commerce
- Direct ownership of AU$10M+ annual paid budgets in current or prior roles
- Has personally transformed cost metrics at recognisable brands — and can walk us through the call they made, the data they had, and the bet they took
- Deep operator on Meta and Google; fluent on TikTok, YouTube, programmatic, modern attribution stacks
- A visible profile in the field — speaking, writing, methodology peers recognise. Not requiring fame; requiring depth that's visible
- Built or rebuilt attribution systems, not just used them
- Track record of unconventional calls that worked
- Operator pace + strategic instincts in one person
- Comfortable making AU$1M+ budget decisions with imperfect data
Work Setup: Hybrid (can be negotiated to fully remote)
Work Schedule: 6:00AM - 3:00PM or 7:00AM - 4:00PM
Compensation: Php 180,000.00 - Php 220,000.00
