Senior Meta & Instagram Ads Specialist

Job Type: Full-time

Schedule: Monday to Friday, 9:00 AM – 5:30 PM AEST

Work Arrangement: Offshore / Remote

About the Role

We are looking for a results-driven Senior SEO & SEM Specialist with strong hands-on experience in Meta & Instagram Ads, Google Ads, SEO, and graphic design.

You will take ownership of Meta and Instagram advertising, from strategy and audience targeting to creative development, optimisation, lead generation, and reporting. You will also support Google Ads, SEO, website optimisation, and the overall new-patient lead funnel.

Experience in the dental or healthcare industry and knowledge of Australian advertising requirements are highly desirable.

Key Responsibilities

• Manage end-to-end Meta and Instagram advertising campaigns.
• Develop lead-generation campaigns for high-ticket dental treatments, including dental implants.
• Build audiences, retargeting campaigns, lookalikes, and campaign structures.
• Monitor and optimise budgets, targeting, creative, messaging, and campaign performance.
• Create high-quality ads, graphics, carousels, social media assets, and landing-page visuals.
• Develop and test creative concepts and variations.
• Manage and optimise Google Ads campaigns.
• Conduct SEO audits and optimise website pages, metadata, content, and technical SEO.
• Optimise high-value dental treatment pages for competitive keywords.
• Monitor leads from advertising through CRM, booking, and conversion.
• Identify and resolve tracking, CRM, and lead-handling issues.
• Provide clear performance reports covering leads, cost per lead, bookings, conversions, and revenue.
• Ensure advertising and content comply with relevant Australian healthcare advertising requirements.

Requirements

• 5+ years of hands-on digital marketing experience.
• Strong proven experience with Meta and Instagram Ads.
• Experience generating leads for high-ticket services.
• Strong graphic design and creative development skills.
• Strong Google Ads / SEM experience.
• Strong SEO and technical SEO knowledge.
• Experience with CRM and lead-generation funnels.
• Experience with WordPress and website content management.
• Australian advertising compliance experience is highly desirable.
• AHPRA / Dental Board compliance experience is a strong advantage.
• Excellent English communication skills.
• Highly analytical, proactive, creative, detail-oriented, and results-driven.

Software & Systems

Required:

• Meta Ads Manager / Facebook Ads Manager
• Instagram Ads
• Google Ads
• Google Analytics
• Google Search Console
• WordPress
• Canva – Advanced
• CRM / lead management platforms
• Meta Pixel & conversion tracking

Preferred:

• SEMrush / Ahrefs
• Figma
• Adobe Photoshop / Illustrator
• Marketing automation tools

How to Apply

If you have the experience and skills to take full ownership of digital advertising and lead generation, we'd love to hear from you.

Please submit your updated CV/Resume and, where available, examples of previous campaigns, creative work, or measurable results.