Senior Media Planner

The Integrated Senior Planner is responsible for developing and executing integrated media plans across both ATL and digital channels. This role works closely with media leads and directors to translate business and communication objectives into cohesive, insight-led media strategies. The Integrated Senior Planner plays a key role in campaign planning, optimization, performance analysis, and client collaboration, bringing strong experience in both traditional and digital media.

This role requires a balance of strategic thinking and hands-on execution, with the ability to connect ATL and digital touchpoints into a unified media approach.

Key Responsibilities

• Develop integrated media strategies across ATL and digital channels aligned with client objectives

• Lead day-to-day planning and execution of campaigns across TV, radio, print, OOH, and digital platforms

• Collaborate with ATL and digital specialists to ensure cohesive and consistent media plans

• Translate insights, data, and learnings into clear recommendations and optimizations

• Prepare media plans, budget allocations, and post-campaign reports

• Support pitch development and strategic presentations as needed

• Present plans, results, and recommendations to clients with confidence

• Coordinate timelines, materials, and deliverables across teams

• Stay updated on media trends, audience insights, and platform innovations

• Guide and support junior planners or specialists when required

Qualifications

Education

• Bachelor's degree in Marketing, Advertising, Communications, Business Management, or a related field

Experience

• 3-5 years of experience in media planning (Senior)
• Proven background handling both ATL and digital media accounts
• Agency experience with client-facing responsibilities is strongly preferred
• Experience supporting or participating in pitch development is an advantage