Internal Job Title: Analyst, Business, II
Work arrangement: Remote (Philippines)
Work schedule: PH night shift
We are seeking a Senior Research Analyst to support the strategic growth of our client's tradeshows and events portfolio. This role will be responsible for executing research initiatives, managing data collection, and generating actionable insights that help optimize existing events and inform the launch of new events and new products.
The Senior Research Analyst will collaborate closely with cross-functional teams to ensure data-driven decisions guide event strategy, audience development, and overall business growth. This role is ideal for a detail-oriented professional who thrives on turning data into insights and enjoys working in a dynamic, fast-paced event environment.
Responsibilities:
Research Execution & Data Management
- Collect, organize, and maintain data from multiple sources, including event registration systems, surveys, CRM platforms, and third-party research.
- Conduct both quantitative and qualitative research to support audience insights, market trends, and competitive intelligence.
- Execute research initiatives that guide new event development and existing event optimization.
- Ensure data accuracy, integrity, and consistency across reports and dashboards.
Insights & Reporting
- Analyze research and event data to generate actionable insights for sales, marketing, event operations, and leadership teams.
- Develop clear, concise reports and visualizations to communicate findings effectively to both internal teams and external stakeholders.
- Support forecasting, modeling, and benchmarking to evaluate the potential for new event launches.
- Assist in post-event reporting, capturing learnings to improve future events.
Collaboration & Project Support
- Partner with the Research Analyst and cross-functional teams to align research initiatives with strategic priorities.
- Support new event concept testing, audience profiling, and market validation efforts.
- Manage multiple research projects simultaneously, ensuring timely and accurate delivery.
- Provide insights that influence decision-making across marketing, sales, operations, and brand strategy teams.
Qualifications:
- Master's degree in business, marketing, statistics, economics, or a related field.
- 7+ years of experience in research, analytics, or data insights; experience in events, B2B media, or related industries is a plus.
- Strong analytical and problem-solving skills with the ability to interpret complex data sets.
- Understanding and use of AI tools
- Proficiency in Excel, Tableau, Power BI, or similar data visualization tools.
- Familiarity with CRM and marketing platforms (Salesforce, HubSpot, or similar).
- Strong communication and presentation skills, capable of conveying insights to both technical and non-technical stakeholders.
- Highly organized, detail-oriented, and capable of managing multiple projects concurrently.
- Proactive, curious, and motivated to use data to drive event innovation and growth.
About the company
At Qualfon, we are focused on delivering engaging interactions and positive experiences that leave a lasting impression. When you work here, you have the power to make each person's life better. Our Qualfon Mission is to help as many people as possible pursue their total vocation - as individuals and as members of society - by creating an ever-growing number of job opportunities as we strive to become the partner of choice for our clients.
