Senior Marketing Operations Specialist (Salesforce)

Job Description

Role Summary

The Senior Marketing Operations Specialist drives overall marketing performance through strategic analysis, efficient project execution, process optimization, data management, and technology adoption.

This role focuses on pinpointing improvement opportunities across both internal teams and enterprise-level client organizations. You will ensure full visibility into marketing investments by establishing clear attribution between marketing initiatives, lead generation, and revenue impact.

Key Responsibilities

• Strategy & Execution: Plan and execute marketing operations across core MarTech systems, including CMS platforms, Marketing Automation software, CRM databases, and analytics/reporting dashboards.

• MarTech Integration & Data Management: Oversee lead routing, workflow automation, software integrations, platform onboarding, and data migrations.

• Process Optimization: Build and maintain scalable, standardized workflows to ensure best practices across campaign and lead lifecycle management.

• Troubleshooting & Documentation: Identify and resolve operational bottlenecks or technical issues, ensuring all workflows and systems are well-documented.

• Leadership & Mentorship: Provide guidance, peer coaching, and technical support to junior Marketing Operations Specialists.

• Innovation & Exploration: Lead pilot projects, test emerging marketing technologies, and pioneer the adoption of new tools within the organization.

• Cross-Functional Collaboration: Align seamlessly across distinct business functions by maintaining a clear understanding of departmental roles and dependencies.

Qualifications & Skills

• Experience: 4+ years of relevant professional experience or degree background in Marketing, Information Technology, Engineering, or a related field.

• Technical Expertise: Hands-on proficiency with key MarTech tools, specifically Salesforce (CRM) and Demandbase.

• Certifications: Professional certification in email marketing or Marketing Automation Platforms (MAP).

• Communication: Excellent verbal and written communication skills to effectively collaborate with cross-functional teams and global clients.

• Work Style: Methodical, structured, and detail-oriented, with the ability to balance repetitive operational workflows alongside high-impact dynamic projects.

• Problem-Solving & Productivity: Proficient in Windows and Microsoft Office (especially Microsoft Excel), with a proven track record of meeting deadlines and solving complex issues under tight turnarounds.

• Adaptability & Growth Mindset: A strong drive to learn emerging digital marketing technologies, data analytics methodologies, and new systems.