Roles and Responsibilities:
- Lead the planning and execution of Regional Marketing annual plans in key cities where UNIQLO operates to drive store traffic, strengthen local brand presence, and grow business performance.
- Analyze store performance, customer insights, and local market trends to identify business opportunities and marketing priorities.
- Recommend strategic investments and regional initiatives to maximize marketing effectiveness and return on investment.
- Mentor junior team members and lead cross-functional project teams when required.
- Manage store marketing assets, including storefront communications, in-store collateral, campaigns, UTme!, and Customization Services.
- Build and maintain relationships with local communities, government units, business organizations, and key stakeholders to support brand-building and sustainability initiatives.
- Coordinate with local vendors and partners to execute events, activations, and promotions that address the needs of specific customer segments.
- Develop and implement marketing countermeasures for underperforming stores in collaboration with Store Marketing Managers and Store Operations.
- Support the company's objective of becoming the No. 1 apparel brand in the Philippines through initiatives that strengthen brand awareness, customer acquisition, customer loyalty, and employer branding.
- Drive campaigns centered on products and sales floor excellence while aligning with cross-functional departments including Merchandising, Store Operations, PR, Sustainability, and other business units.
- Develop locally relevant marketing concepts and partnerships based on regional customer insights and market opportunities.
- Contribute to overall business planning by identifying growth opportunities, analyzing local market trends, and recommending actions to improve store performance.
Qualifications:
- Candidate must possess at least Bachelor's/College Degree in any field.
- Candidate must have project management skills with creativity and Brand management skills
- Has the ability to gather data, analyze, and reflect on business
- Has the ability to modify and present in a fast and accurate manner
- Ability to build hypothesis/survey in accordance with design/execution/analysis
- Good team player skills and who can work well with external vendors
- Ability to anticipate and reflect in plans
- At least 5 Year(s) of working experience in the related field is required for this position.
