Senior Marketing Manager

The Senior Marketing Manager responsible for leading our business through Marketing strategies and initiatives. The role will be responsible for working with cross functional teams and external parties including global headquarters to manage all aspects of the Philippine business, business planning, content strategy and development, promotion and campaigns, online marketing, merchandising, e-Commerce platform, website analysis, customer service in order to accelerate the sales grow and increase market share in Philippines.

JOB DESCRIPTION:

• Build a strong brand position in PH based on Life Wear concept and Create brand value as top-of-mind through brand awareness, customer acquisition and loyalty.
• Manage growth of the Philippine business through marketing and EC insights market trends, consumer behavior, sales and merchandising product value and reflect in overall business planning.
• Lead strategic planning of the overall company in area of store marketing, site/digital marketing (social media, paid ads, CRMA), product marketing, PR and sustainability.
• Manage conception, development, and implementation of marketing plans and strategy, product concepts, and promotional programs to drive foot traffic to selected store and build the business in these key cities.
• Work with Sales, Merchandise Planning, and collaborate with related departments on a weekly, monthly, and annual business plan to achieve sales and gross profit.
• Build relationships with the local community including key contacts from local government, business communities and areas to support for Sustainability programs.
• Overall budget creation and management.

QUALIFICATIONS

• Candidate must possess at least Bachelor's/College Degree in any field.
• At least 10 Year(s) of working experience in the related field is required for this position.
• Preferably CEO/SVP/AVP/VP/Director specialized in Marketing or equivalent.
• Excellent leadership, communication, and decision-making skills.
• Ability to strategically drive business and profit.
• Strong passion and career aspiration with a business owner mindset.