Director Digital Marketing
Location: Remote - WORK FROM HOME
Employment Type: Full-Time or Contract
Role Overview
We are looking for a hands-on Digital Marketing Manager to lead our organic growth strategy. The initial focus will be on building a strong foundation through SEO, GEO (Generative Engine Optimization), content, and social media. Once these channels are established, the role will expand into paid advertising.
Key Responsibilities
- Develop and execute a complete digital marketing strategy
- Improve organic search rankings, website traffic, and lead generation
- Conduct keyword research, competitor analysis, and technical SEO audits
- Create and manage an SEO-focused content calendar
- Optimize content for AI search platforms such as ChatGPT, Google AI Overviews, and Perplexity
- Manage social media strategy, content, posting, and engagement
- Repurpose content across blogs, LinkedIn, Instagram, Facebook, and other platforms
- Monitor website and campaign performance using analytics tools
- Track rankings, traffic, leads, engagement, and conversions
- Introduce and manage Google Ads and paid social campaigns once the organic foundation is established
- Provide clear monthly reporting with recommendations for continued growth
Qualifications
- Proven experience in digital marketing, SEO, and organic growth
- Strong understanding of GEO and AI-driven search
- Experience managing social media platforms and content strategies
- Knowledge of Google Analytics, Google Search Console, and SEO tools
- Experience with Google Ads and Meta Ads is an asset
- Strong writing, communication, and analytical skills
- Able to develop strategy while also executing the day-to-day work
- Results-driven, organized, and comfortable working independently
Ideal Candidate
The ideal candidate is both strategic and hands-on. You understand how SEO, GEO, content, and social media work together to generate long-term organic growth—and how paid advertising can later be used to accelerate those results.
