Senior Marketing Manager

We're looking for a Member Engagement & Experience Sr. Marketing Manager to lead onboarding, engagement, education, digital adoption, and lifecycle marketing programs for consumer and provider audiences.

About the Role

In this role, you'll develop and manage marketing and communication programs that help members, patients, providers, and other audiences understand available benefits and services, navigate support, adopt digital channels, and stay engaged.

You'll work across marketing, operations, digital, product, analytics, creative, content, compliance, and other teams to deliver measurable engagement and experience outcomes.

Key Responsibilities

• Lead onboarding, activation, education, engagement, digital adoption, retention, and experience marketing programs.
• Translate business and audience priorities into actionable marketing plans, lifecycle strategies, communications, and channel recommendations.
• Develop multi-channel communication programs across email, mobile, web, print, direct mail, contact center, pharmacy, and other channels.
• Manage ongoing engagement programs that increase benefit understanding, reduce service friction, and support continued use of services.
• Partner with operations, digital, product, analytics, creative, content, legal, privacy, compliance, and channel teams.
• Support segmentation, personalization, journey mapping, testing, and campaign optimization.
• Monitor engagement, activation, utilization, digital adoption, self-service, NPS, retention, and journey performance.
• Identify experience and engagement gaps and recommend improvements.
• Maintain project plans, timelines, status reporting, risk logs, budget inputs, and leadership updates.

Must-Have Qualifications

• Bachelor's degree in Marketing, Communications, Business, Healthcare Administration, or a related field.
• 5+ years of experience in B2C marketing, member/patient engagement, lifecycle marketing, onboarding communications, CRM, digital marketing, marketing communications, or related areas.
• Experience developing and executing programs supporting onboarding, activation, education, digital adoption, engagement, retention, NPS, experience improvement, or value realization.
• Experience engaging consumer, patient, member, caregiver, or similar audiences through targeted communications, lifecycle strategies, CRM, or multi-channel campaigns.
• Ability to translate business and operational priorities into marketing plans and measurable engagement programs.
• Strong project management experience across multiple initiatives, timelines, stakeholders, approvals, and deliverables.
• Experience using audience insights, journey analytics, engagement metrics, campaign performance, NPS, digital adoption metrics, or ROI/IOI analysis to support recommendations.
• Strong cross-functional collaboration and communication skills in a complex matrixed environment.

Good-to-Have

Experience in any of the following industries or environments is preferred:

• Healthcare or pharmacy
• Payer / PBM
• Specialty or infusion pharmacy
• Home delivery pharmacy
• Consumer health
• Financial services
• Subscription
• Marketplace or e-commerce
• Other regulated industries

Familiarity with:

• CRM and marketing automation
• Personalization
• Journey analytics
• Experimentation/testing
• Adobe Suite
• Performance reporting tools