Client Overview
This company operates in the e-commerce sector, focusing on direct-to-consumer strategies.
Role Summary
This manager-level role requires ownership and tactical execution of lifecycle flows and campaign calendars within Klaviyo. The successful candidate will translate creative direction into effective campaigns, driving measurable revenue per recipient.
Key Responsibilities
- Build and manage Klaviyo flows, including triggers, conditional logic, segments, and A/B tests.
- Execute email and SMS campaigns, maintaining a structured marketing calendar.
- Monitor performance metrics with a focus on Revenue per Recipient (RPR).
- Grow and optimize subscriber lists, particularly small lists (under 25K).
- Collaborate with leadership on creative direction and ensure timely execution.
- Run small-budget tactical paid tests (Meta/Google) with disciplined test design.
- Document and iterate workflows, incorporating AI tools where appropriate.
Required Qualifications
- 4-6 years of marketing experience, with at least one role held for 1.5+ years.
- Brand-side DTC or e-commerce experience.
- Proven experience building Klaviyo flows from scratch.
- Campaign management experience beyond copy/design.
- Strong written English.
- Availability during U.S. Central Time business hours.
Preferred Skills
- Experience growing small lists (under 25K subscribers) inside Klaviyo.
- Comfort discussing RPR as a core metric.
- Exposure to tactical paid testing ($300-$1K budgets).
- Familiarity with AI workflows (Claude, ChatGPT, Notion AI).
- Startup or small-company experience; adaptable to breadth and ambiguity.
Compensation
$1,600-$2,500 USD/month (loaded), with a performance bonus of 10-15% tied to KPIs.
Location & Work Arrangement
Remote, Contractor. Preferred geography: LATAM (Brazil, Mexico, Colombia, Argentina). Asia and Philippines considered if CST/overnight experience confirmed. Working hours are U.S. Central Time business hours.
