Our client is a leading global pharmaceutical company with a diverse portfolio of healthcare products and a strong presence in the Philippine market.
We are looking for a Senior Marketing Manager to take a strategic leadership role in driving brand growth, commercial performance, customer engagement, and key marketing initiatives across the business.
Location: BGC, Taguig
Work Setup: Hybrid
Key Responsibilities
- Set the overall marketing direction for assigned brands and translate business priorities into clear, actionable growth strategies.
- Identify opportunities for portfolio growth through analysis of market trends, customer insights, competitive activity, and business performance.
- Lead the development and execution of integrated marketing campaigns across appropriate customer channels.
- Partner closely with Sales and commercial teams to translate brand strategies into effective customer and field engagement programs.
- Provide strategic direction for new product launches, ensuring marketing plans, resources, and activities are aligned for successful market entry.
- Lead cross-functional initiatives involving Medical, Regulatory, Market Access, Finance, Communications, and other key functions.
- Work with regional and global stakeholders to bring relevant insights, strategies, and best practices into the local market.
- Oversee external agencies and partners, ensuring marketing projects are delivered effectively, creatively, and within agreed timelines.
- Evaluate brand and campaign performance and use data-driven insights to refine strategies and improve commercial results.
- Serve as a key marketing partner to senior commercial stakeholders, providing recommendations on brand priorities, customer opportunities, and business growth.
- Mentor and collaborate with team members to strengthen marketing capabilities and execution excellence.
Requirements
- Bachelor's degree in Marketing, Business, Pharmacy, Life Sciences, or a related field.
- Significant experience in pharmaceutical, healthcare, FMCG, or another consumer-focused industry.
- Strong background in brand management, product marketing, commercial strategy, or customer engagement.
- Proven experience developing and executing marketing strategies with measurable business impact.
- Experience in new product launches and cross-functional commercial initiatives.
- Strong understanding of customer engagement, digital marketing, and modern marketing channels.
- Excellent strategic thinking, business acumen, and analytical skills.
- Strong stakeholder management skills with experience working with senior leaders and regional/global teams.
- Excellent communication, presentation, and project leadership abilities.
