Senior Marketing Executive

About CLaaS2SaaS

CLaaS2SaaSis on a mission to bridge the future of work and education across the globe. We design outcome-based learning experiences that empower working adults to gain in-demand digital skills and help businesses build future-ready talent. As we scale our impact, we're looking for a skilled and results-driven Senior Marketing Executive to take our digital campaigns to the next level.

Job Summary

As a Senior Marketing Executive, you will play a pivotal role in executing high-performing, multi-channel digital campaigns across Facebook, Google, TikTok, and other platforms. You will work closely with the regional marketing team and external vendors, with a strong focus on paid advertising, influencer collaborations, CRM automation, and remarketing strategies. You'll also be responsible for building and optimizing funnels, automating messages, and using Meta's conversion API to improve tracking and performance.

Key Responsibilities

Campaign Management

Plan, launch, and optimize paid advertising campaigns on Facebook, Google, and TikTok

Create custom audiences, lookalike audiences, and manage remarketing campaigns for improved conversion

Implement Conversion API and tracking setups to ensure data accuracy and campaign efficiency

Run regular A/B tests on creatives, landing pages, and messaging to boost CTRs and conversion rates

Influencer & Partnership Marketing

Identify, negotiate, and manage relationships with influencers and content creators

Coordinate campaign deliverables and measure influencer performance and ROI

Collaborate with partners and media networks to expand reach and engagement

CRM & Automation

Set up and manage marketing workflows in HubSpot.

Build automated follow-up sequences for leads and customers via email, SMS, and messenger bots

Use lead scoring and segmentation to personalize customer journeys and increase conversion rates

Analytics & Optimization

Monitor key metrics (ROAS, CPA, CPL, CTR, etc.) and deliver insights-driven recommendations

Generate campaign reports and present performance results to stakeholders

Ensure full-funnel visibility and optimize for every stage from awareness to conversion

Creative & Messaging Support

Work closely with content and design teams to craft scroll-stopping creatives and ad copy

Ensure brand consistency across all assets and campaign channels

Optimize messaging for platform-specific behaviors and audience segment

Requirements

• 35 years of hands-on experience in a digital marketing agency
• Strong working knowledge ofSEM, SEO, paid ads (Google, Meta, etc.), and performance marketing
• Someone who ishighly seasoned in managing and executing campaigns end-to-end
• Proven experience handlingmultiple campaigns and clients simultaneously
• Data-driven mindset with the ability to analyze performance and optimize accordingly
• Comfortable working in afast-paced, deadline-driven environment
• Strong collaboration and communication skills, especially with cross-functional teams
• Ability to work independently with minimal supervision