TheSenior Marketing and Brand Manageris responsible forleading the company'sbrand, marketing strategy, and executionacross bothB2B and B2C segments, ensuring strong market presence, customer engagement, and commercial impact.
This role overseesMarketing, CRM, and the alignment of Sales Learning & Development initiatives, ensuring that brand strategy, customer experience, and sales capability building are cohesive anddata-driven. The role leads B2B and B2C Marketing Supervisors and the CRM Head, driving strategic clarity, execution excellence, and cross-functional alignment.
Key Responsibilities:
- Serve as the overall brand steward, ensuring consistent brand identity, positioning, and messaging across all B2B and B2C channels, aligned with brand principals guidelines.
- Develop and execute short- and long-term marketing strategies aligned with business objectives, revenue targets, and brand growth.
- Lead integrated marketing planning and execution, including go-to-market strategies, campaigns, and customer engagement initiatives.
- Provide strategic leadership across B2B, B2C, retail, trade, e-commerce, and performance marketing, balancing brand building and results-driven campaigns.
- Oversee CRM strategy and execution, covering customer acquisition, retention, loyalty, lifecycle management, and data-driven personalization.
- Ensure strong alignment between marketing, CRM, and sales learning & development, ensuring brand, product, and customer experience consistency.
- Manage multi-channel campaigns across digital, CRM, retail, trade, events, and partnerships.
- Lead, coach, and develop the marketing leadership team, including Marketing Supervisors and the CRM Head, fostering a high-performing and accountable culture.
- Monitor and analyze marketing performance, ROI, customer insights, and market trends, translating data into actionable recommendations.
- Act as the main marketing liaison with brand principals, agencies, and key external partners while collaborating closely with Sales, E-commerce, Trade, and Operations.
- Lead or support special projects related to brand growth, innovation, and market expansion.
Knowledge & Expertise
- Strong background in brand management and integrated marketing.
- In-depth understanding of both B2B and B2C marketing strategies.
- Solid knowledge of CRM, customer analytics, and lifecycle marketing.
- Understanding of sales enablement and learning alignment.
- Familiarity with retail, trade, and premium brand environments.
Work Experience
- minimum of 12 years of progressive experience in marketing.
- At least 5 years in a managerial or senior leadership role.
- Proven track record in handling both B2B and B2C marketing.
- Experience overseeing CRM or customer engagement functions.
- Exposure to premium or aspirational brands is a strong advantage.
Core Competencies
- Strategic and commercial acumen.
- Brand leadership and stewardship.
- People management, coaching, and team development.
- Data- and insight-driven decision-making.
- Cross-functional collaboration.
- Strong communication and presentation skills.
Personal Attributes
- Strategic thinker with a strong execution mindset.
- Confident, persuasive, and results-oriented.
- Highly organized and detail-focused.
- Thrives in a fast-paced, dynamic environment.
- Demonstrates strong leadership presence with a collaborative approach.
