Senior Marketing Associate

We in Ayala Malls are looking for passionate individuals who want to make an impact. As we re-define our malls, this transformation is more than just a facelift, this is a visionary re-invention. It's a complete reimagining of how we serve communities, connect people, and elevate the retail experience.

We are looking for a Mall Marketing Senior Associate to support the implementation and execution of both corporate-led and localized marketing programs at Ayala Malls Cloverleaf. The role ensures the seamless delivery of marketing initiatives aligned with Ayala Malls brand standards, business goals, and customer engagement objectives.

Key Responsibilities

• Assist in the day-to-day execution of mall marketing operations, including advertising, promotions, PR, events, activations, digital marketing, and market research.
• Support the development and implementation of campaigns to attract and retain target mall-goers, increase foot traffic, and enhance dwell time.
• Drive brand collaborations, partnerships, sponsorships, and promotional initiatives to increase awareness and revenue.
• Coordinate and monitor merchant-led activities, exhibitions, and thematic events, ensuring alignment with mall brand standards.
• Provide marketing support to merchants and facilitate community relations, local partnerships, and engagement initiatives.
• Prepare regular reports on event performance, market insights, merchant activities, and community and partnership initiatives.
• Perform other marketing-related duties as assigned by mall or head office leadership.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related fields
• At least 2 years of relevant experience in marketing, advertising, creative agencies, retail, or property management
• Strong organizational skills and the ability to manage multiple marketing initiatives simultaneously
• Creative and strategic thinking with a focus on achieving commercial goals
• Proficient in MS Office (Word, Excel, PowerPoint); knowledge of SAP, or similar tools is a plus
• Strong interpersonal and communication skills
• Team player with a results-oriented mindset