Senior Marketing Analytics Manager - Hospitality

Our client is a globally recognized leader in the hospitality industry, with a strong international presence and a diverse portfolio of brands. They are committed to delivering exceptional guest experiences and driving innovation across its sector.

• Lead the end-to-end evaluation of marketing campaigns, including pre-analysis, live tracking, and post-campaign assessments
• Analyse campaign performance metrics such as ROI, incrementality, and cost efficiency to inform business decisions
• Develop and refine customer segmentation and targeting strategies across channels and campaigns
• Recommend improvements to offer structures, promotions, and engagement tactics based on behavioural insights
• Provide analytical input into campaign planning, prioritisation, and marketing calendar governance
• Identify low-performing or redundant campaigns and propose optimisation or discontinuation strategies
• Conduct cross-sell and customer value analysis to uncover revenue growth opportunities
• Translate complex data into clear, actionable insights for stakeholders across commercial functions
• Mentor and guide junior analysts, ensuring high-quality outputs and consistent analytical standards
• Collaborate with cross-functional teams including marketing, finance, operations, and data teams to support decision-making