We're looking for a Senior Manager, Growth Acquisition & Analytics to lead three critical growth pillars: Product-Led Growth, Alternative Acquisition Channels, and Growth Analytics.
This role is responsible for improving customer acquisition across the product journey, scaling referrals and ecosystem partnerships, and using data to identify the next growth opportunities.
You will lead a team of specialists and managers while partnering closely with Product,
Analytics, Risk, Compliance, Operations, and Commercial teams to deliver measurable business outcomes.
If you enjoy solving complex growth challenges, simplifying customer journeys, and turning insights into action, this role offers the opportunity to make a significant impact.
What You Will Do:
Lead High-Performing Growth Teams
- Lead and develop managers responsible for Product-Led Growth, Ecosystem & Referral Growth, and Growth Analytics.
- Align priorities across growth initiatives to maximise business impact.
- Help teams navigate competing priorities and remove execution barriers.
- Represent growth initiatives in leadership discussions and cross-functional working groups.
Drive Product-Led Growth
- Lead efforts to improve performance across customer registration and verification journeys.
- Partner with Product teams to define and prioritise features that improve acquisition and conversion.
- Oversee testing and experimentation across onboarding, verification, and activation experiences.
- Analyse funnel performance and identify opportunities to reduce customer drop-off.
- Translate insights into clear, prioritised actions that improve customer outcomes and business performance.
Grow Alternative Acquisition Channels
- Lead referral and member-get-member programmes alongside ecosystem partnership initiatives.
- Guide acquisition strategies, commercial frameworks, and growth targets for partners.
- Oversee campaign execution and performance optimisation across partner channels.
- Develop scalable approaches that support long-term referral and partnership growth.
Enable Growth Through Analytics
- Maintain visibility of acquisition performance across channels and customer journeys.
- Use data and insights to identify growth opportunities and inform decision-making.
- Establish regular operating reviews to track performance, resolve issues, and accelerate execution.
- Surface risks, dependencies, and resource constraints early to support effective prioritisation.
Deliver Measurable Business Outcomes
- Improve registration-to-verification conversion performance.
- Increase customer acquisition through non-paid channels.
- Optimise acquisition efficiency and cost effectiveness.
- Support sustainable growth through data-driven decision making.
What You Need to Succeed:
Required Experience
- Bachelor's degree in Business, Economics, Marketing, Mathematics, Engineering, or a related field.
- At least 10 years of experience in growth, customer acquisition, product growth, partnerships, or related disciplines.
- Experience leading and developing high-performing teams.
- Background in fintech, digital banking, payments, lending, e-wallets, consumer technology, or similar digital businesses.
- Demonstrated success improving customer journeys, conversion funnels, or acquisition performance.
- Experience leading cross-functional initiatives involving Product, Analytics, Risk, Compliance, and Operations teams.
- Strong analytical and problem-solving skills with the ability to translate insights into action.
Preferred Experience
- Experience managing onboarding, customer verification (KYC), or identity-related journeys.
- Experience scaling referral, advocacy, affiliate, or partnership-led acquisition programmes.
- Working knowledge of SQL, analytics platforms, or experimentation frameworks.
- Experience operating in fast-moving, high-growth environments.
What Makes Someone Successful in This Role
- Focuses on business outcomes, not just project delivery.
- Uses data to make decisions and challenge assumptions.
- Influences stakeholders effectively across multiple functions.
- Thrives in environments with ambiguity and evolving priorities.
- Balances strategic thinking with strong execution discipline.
- Builds alignment and momentum without relying on formal author
