Senior Manager, Group Marketing & Communications

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We believe that by investing in each and every one of our employees professional and personal growth, we can collectively make a positive impact on the world as we strive for greatness together in a nurturing and inclusive workplace.

The Role

You report to the Head of Group Marketing & Communications and lead a team of two to three marketers. You own go-to-market marketing for one of our regions end-to-end, and you set the standard for how go-to-market is done across all of them.

For your region — across the Americas, Asia-Pacific, or Europe, Middle East, Africa & South Asia — you own the full cycle: planning, budgeting, resourcing, execution, reporting, and optimisation of demand generation and go-to-market across our business and government customers. Across the other regions, you own the methodology, templates, and quality standard that keep go-to-market consistent and effective everywhere.

This is a hands-on leadership role. You'll manage and coach your team, but you're also expected to do the work yourself — to build the plan, write the strategy, and ship the campaign, not just review what others produce.

This role is on a clear path to broader leadership of the marketing function. We're looking for someone with the ambition and capability to grow into that scope, and we'll invest deliberately to get them there.

What You'll Own

Regional go-to-market. Own your region's go-to-market end-to-end: the plan, the budget, the channel mix, and the results. You carry the pipeline and revenue number for the region and stand behind it.

Go-to-market methodology, group-wide. Build the repeatable methodology and templates the whole team uses to take a product to a market — and own the standard that keeps go-to-market consistent and effective across every region, not just your own.

Demand generation and pipeline. Run multi-channel demand generation — digital, paid search, content, account-based marketing, and events — and hold it to pipeline and revenue outcomes rather than activity.

Product marketing. Lead positioning, launches, and sales narratives across the portfolio, including the competitive intelligence and messaging that differentiate us in trade and port technology.

Sales enablement. Equip the sales organisation to win — the core pitch narrative, regional and product collateral, success stories, and the platform that delivers them. You decide what sales needs and make sure it's built to standard.

Events and field marketing. Own strategy and delivery for flagship industry events and field marketing for your region, from positioning through to measurable return.

Team leadership. Lead and coach two to three marketers — objectives, development, and performance — and raise the standard of the work the team produces.

Performance and optimisation. Own marketing measurement and reporting for your region — the dashboards, attribution, and analysis that show what's working — and drive continuous improvement against it.

Budget. Own and allocate your regional marketing budget, make the trade-off calls on where spend goes, and stand behind the return it delivers.

Who You Are

You own outcomes, not activity. You're accountable for results — pipeline, revenue, adoption — not a list of completed tasks. You plan backwards from the target, track against it, and change the approach when the numbers say it isn't working.

You get your hands dirty. You lead a team, but you're still close to the work — building the plan, writing the strategy, shipping the campaign. You'd be uncomfortable managing work you couldn't do yourself.

You work independently. You don't need a playbook handed to you, and you don't need hand-holding. When you hit something unfamiliar, you research it, test it, and decide — then document what worked so the team can reuse it.

You think critically and speak candidly. You're not a yes-person. When a strategy is flawed, a forecast doesn't hold up, or there's a better way, you raise it directly — to peers and to leadership — and you back it with reasoning. You change your view when the evidence changes, and you expect others to do the same.

You raise the bar. You hold yourself and your team to a high standard and you don't let work go out half-finished. You give direct feedback, and you make the people around you better.

You lead across functions. You get sales, product, and regional stakeholders aligned and moving without relying on your title to do it. You manage up and sideways as effectively as you manage down.

Why This Role

You'll get exposure to global operations across 40+ countries and work at the intersection of technology, trade, and public sector innovation. You'll have direct access to senior leadership and the autonomy to shape a communications function that's still being built — which means your ideas will actually get implemented, not buried in approval chains.

This is a career-building role for someone who's ready to step up and prove they can run a portfolio, not just contribute to one.

If you don't tick every box but you recognise yourself in the mindset we've described — apply anyway. We'd rather hire for how you think than what you've already done.

Education Requirements

A degree in marketing, business, communications, or a related field. Around 8-10 years in B2B and ideally B2G marketing, with a clear record of increasing scope — from executing campaigns to owning go-to-market strategy and being accountable for pipeline and revenue. You've owned a region, segment, or product line and a meaningful marketing budget, and you've directly managed a team, with the track record to take on broader leadership over time. You're fluent across the modern marketing stack: demand generation, go-to-market and product marketing, sales enablement, CRM and marketing automation, paid search, and analytics. You can read the numbers, make the trade-off calls, and explain both clearly to senior leadership. Experience in technology, supply chain, trade, or government-facing sectors is an advantage, but the ability to get up to speed on a complex B2B/B2G domain quickly is essential.

CrimsonLogic is proud to be an equal opportunity employer. We hire talented and passionate people of all backgrounds and create an inclusive workplace for all employees to develop and build their career with us.