Senior Manager, Digital Creative

Digital Creative Vision and Direction

• Define and evangelize the digital creative vision and design language across Solaire's website, social, email, paid digital, and in-property digital touchpoints.
• Translate brand and business strategy into a cohesive digital creative direction that scales consistently across channels and properties.
• Set the creative bar for the digital team, personally reviewing and elevating work before it reaches senior management or goes live.

Hands-On Creative Execution

• Personally art direct and execute high-priority or flagship digital creative—design, layout, motion, and animation—rather than delegating exclusively to the team.
• Set the standard for craft (typography, composition, motion, systems) through personal execution as much as through direction and critique.
• Use and adapt AI-assisted design, editing, and animation tools to raise creative quality and speed up production across the digital creative function.

Cross-Channel Digital Creative Development

• Oversee creative development across websites, paid and organic social media, email, digital campaigns, and in-property digital screens, ensuring a consistent brand experience.
• Partner with other creative leads to align social-first content with the broader digital creative system.
• Identify opportunities to unify or repurpose creative assets efficiently across digital touchpoints without diluting channel-specific relevance.

Creative Team Leadership and Development

• Lead, mentor, and develop the digital creative bench, including the Manager – Social Creative, designers, and multimedia resources.
• Set priorities, quality expectations, and growth paths for direct reports, building a culture of craft, speed, and accountability.
• Manage and evaluate external agency and freelance partners engaged on digital creative work.

Brand Governance and Quality Control

• Serve as the senior gatekeeper for digital brand consistency, tone, and visual identity across all channels and campaigns.
• Establish and maintain digital design systems, templates, and creative guidelines that scale across teams and agencies.
• Ensure all digital creative complies with brand, legal, and responsible gaming standards before release.

Performance-Driven Creative Optimization

• Work with Digital Marketing and Analytics to evaluate how digital creative performs across channels, and translate
• insights into sharper creative direction.
• Champion testing and iteration of creative concepts, formats, and messaging to continuously improve digital performance.
• Balance premium brand craft with performance accountability across paid and owned digital channels.

QUALIFICATIONS

• 10–12+ years of experience in digital creative, advertising, brand design, or related fields, with 5+ years in Creative Director, Associate Creative Director, or equivalent senior creative leadership roles.
• Exceptional portfolio demonstrating art direction and hands-on execution across websites, social media, digital campaigns, email, motion, and other digital touchpoints.
• Strong art, design, or visual communication foundation, with advanced craft in layout, typography, motion, visual design, and design systems.
• Advanced proficiency in Adobe Creative Suite or equivalent, with the ability to integrate AI-assisted creative tools into design, editing, and animation workflows.
• Background in hospitality, entertainment, gaming, luxury, lifestyle, or premium consumer brands is preferred.