Lead and mentor the Art and Copy teams to deliver high-quality, brand-aligned creative outputs.
Conduct regular coaching, performance check-ins, and skill development sessions.
Manage workload allocation, prioritization, and productivity across creatives.
Build a collaborative, solutions-oriented environment within the team.
Creative Production & Quality Assurance
Review all creative work before release to ensure brand consistency, clarity, and executional excellence.
Validate accuracy of copy, visuals, layouts, specifications, and technical requirements.
Ensure all projects adhere to creative standards and NUSTAR brand guidelines.
Maintain quality control across all channels: print, digital, social media, large format, static and animated formats, and corporate materials.
Project & Timeline Management
Oversee creative schedules, ensuring timely delivery of all outputs.
Monitor project statuses and ensure SLAs are consistently followed.
Coordinate closely with Marketing Communications, Marketing Operations, Digital, Entertainment Marketing, and business units for clear briefs and timelines.
Manage urgent requests properly while protecting workflow balance.
Cross-Functional Coordination
Work with Casino, Hotels, Mall, and F&B teams to gather creative requirements, align messaging, and ensure execution accuracy.
Collaborate with Events and Entertainment teams for performances, shows, and onsite visual requirements.
Liaise with agencies, production suppliers, printers, and fabrication partners as needed.
Support corporate communications teams for internal and executive materials.
Process, Systems, and Standardization
Strengthen creative workflow systems and structure for intake, review, revisions, approvals, and final production.
Establish clear creative SOPs and ensure the team adheres to them.
Develop templates, guides, creative toolkits, and brand reference materials.
Improve file naming conventions, asset libraries, and creative archival systems.
Training & Development
Organize quarterly training sessions for copywriters and designers.
Introduce best practices in creative trends, design, copywriting standards, and marketing principles.
Ensure all creatives stay updated on branding guidelines and technical specifications.
Vendor, Production, & Fabrication Oversight
Oversee coordination with printers, fabricators, and production houses for large format, collaterals, and special builds.
Validate mechanical specs, color accuracy, proofing, and pre-press requirements.
Review costing, quotations, and timelines from suppliers when needed.
Qualifications
6-8 years of solid experience in marketing operations, agency operations, or project management.
At least 3-5 years in a leadership role.
Preferred: integrated resort, hospitality, gaming, retail, or large-scale entertainment business experience.
Experience managing complex cross-functional projects with multiple stakeholders.
