Senior Manager, Content Strategy & SEO

Position Overview:

This role owns organic search performance and the health of the company website — auditing and optimizing what exists, requesting new content to close gaps, and structuring everything for organic and AI-driven discoverability.

Key Responsibilities:

• Auditing and scoring existing content against SEO/AEO performance criteria, and building a prioritized backlog for what gets optimized, updated, or retired
• Identifying content gaps based on performance data and requesting new content from Product Marketing and Creative to fill them
• Structuring both new and existing content for organic and AI-driven discoverability
• Owning the technical relationship with the external development team on the website platform, technical SEO implementation, and the analytics infrastructure tying GA4, Adwords, and Search Console together
• Building reporting and analysis from integrated performance data to continuously tune content and SEO decisions, rather than treating optimization as a one-time project
• Managing the website support and maintenance function to ensure ongoing technical site health

Qualifications:

• 5–8+ years of experience in SEO, content strategy, or organic growth
• Demonstrated experience auditing and optimizing content at scale against defined SEO/AEO performance criteria
• Experience identifying content gaps and opportunities from performance data, and translating them into clear content requests or briefs
• Strong technical SEO fluency, including ability to work directly with a development team on implementation
• Experience working with analytics platforms (GA4, Search Console, and similar) to tie performance data to content decisions
• Strong written and verbal English communication skills, given regular cross-functional work with US-based teams
• Willingness to maintain working hours that overlap meaningfully with US-based teams for regular collaboration and meetings