ABOUT THE ROLE
As the Senior Business Development Manager, you are the primary point of contact for new potential clients seeking information on the products and services that AdSpark provides. You will lead responses to requests for proposals (RFPs), manage key client relationships, and drive sales growth across existing and new markets.
Your core focus will be driving revenue across AdSpark's digital advertising solutions, programmatic media capabilities, and creative services. You are expected to operate both as an independent revenue generator and as a dedicated team player.
DUTIES AND RESPONSIBILITIES
- Pitching & Proposal Development: Initiate contact with prospects to establish rapport, conduct capabilities presentations, organize strategy meetings, and develop tailored pitch decks, quotes, and media proposals.
- Key Account Management: Manage high-value brand and agency accounts, negotiate commercial terms, and oversee client contracts to maximize campaign retention and account lifetime value.
- Cross-Functional Collaboration: Collaborate seamlessly with internal ad operations, strategy, programmatic trading, and creative production teams to ensure client KPIs and campaign goals are consistently met.
- Market Expansion: Drive business growth by identifying untapped industry verticals, finding new programmatic inventory opportunities, and upselling dynamic creative solutions.
- Prospecting & Market Intelligence: Research brands, agency groups, and key marketing decision-makers to build a robust pipeline of new business opportunities.
- Industry Representation: Represent AdSpark at digital marketing conferences, ad tech expos, and networking events to build brand authority and generate qualified leads.
KNOWLEDGE, SKILLS & COMPETENCIES
- Domain & Technical Knowledge
- Programmatic & AdTech Expertise: Solid grasp of the programmatic ecosystem, including Demand-Side Platforms (DSPs), Supply-Side Platforms (SSPs), Data Management Platforms (DMPs), Real-Time Bidding (RTB), and deal formats (Private Marketplaces, Preferred Deals, Programmatic Guaranteed).
- Digital Advertising & Creative Solutions: Strong understanding of digital media strategy, multi-channel execution (display, video, mobile, native, social), and creative production workflows (dynamic creative optimization/DCO, rich media, ad specs).
- Industry Standards & Measurement: Deep familiarity with ad viewability, brand safety, attribution models, cookie-less targeting strategies, and digital privacy regulations.
- Sales & Strategic Competencies
- Consultative Media Selling: Proven ability to translate complex ad tech and creative capabilities into ROI-focused media strategies for brand managers, CMOs, and agency buyers.
- Pipeline & Revenue Forecasting: Strong pipeline management skills, accurate revenue forecasting, and a track record of driving complex sales cycles from cold pitch to contract sign-off.
- RFP & Pitch Mastery: Skilled in crafting winning, data-backed RFP responses and presenting high-impact media pitches in competitive bid scenarios.
- Interpersonal & Soft Skills
- Strategic Negotiation: Skilled in high-stakes commercial negotiations that protect agency margins while offering maximum value to clients.
- Cross-Functional Leadership: Ability to translate client needs effectively to technical ad ops and creative teams to guarantee seamless campaign launches and execution.
- Proactive Drive & Agility: High initiative, adaptable to rapid ad tech shifts, and driven to hunt new business independently while fostering a team-first environment.
QUALIFICATIONS
- Education: Bachelor's degree in Business, Marketing, Advertising, Digital Media, Communications, or a related field.
- Experience: Minimum of 5–7 years of successful Business Development, Media Sales, or Key Account Management experience within a Digital Advertising Agency, AdTech platform, Publisher Network, or Media Buying agency.
- Demonstrated track record of consistently meeting or exceeding multi-million revenue targets in digital advertising and programmatic sales.
- Industry Network: Existing, strong relationships with brand marketers, media planners, agency leads, and digital directors across key industry verticals.
- Tools & Software: Proficiency with CRM platforms, programmatic platforms/DSPs (DV360, The Trade Desk, Google Ad Manager), and standard presentation/proposal suites.
- Mobility: Willingness to attend client pitches, trade shows, and industry conferences as required.
