Job Summary
The Senior Lead for Brand Marketing plays a pivotal role in shaping the identity and long-term equity of a company. This role bridges the gap between creative vision and strategic business growth, ensuring the brand remains top of mind for its target audience.
Duties and Responsibilities
- Curator of the brand and consultant of all marketing efforts implemented by Digital Marketing, Marketing Services and Activations.
- Designs the Brand Marketing (BM) strategic campaign and works with the team to design the overall integrated BM campaign (covering Advertising, Publicity, Digital, Special Projects and Internal Communications) that is reflective of the projects value proposition and objectives set for the business year.
- Plans budget distribution for the different BM efforts and ensure that spending is kept within the allocated budget
- Manage/maintains internal and external relations, with partners/stakeholders of all BM related activities
- Define and maintain a unique brand personality and visual language to distinguish the company from competitors.
- Oversee PR, digital marketing, and media relations to ensure consistent messaging across all platforms.
- Provides directions to internal teams, aligning departments such as sales and customer service with the brand's core values.
- Manage the production of high-quality marketing collaterals, ensuring they reflect the brand's visual hierarchy and emotional appeal.
- Implement strategies to establish credibility and lower consumer perceived risk, ultimately increasing the company's total goodwill value.
- Utilize KPI dashboards to track brand health, marketing optimization, and industry recognition.
- Supervises marketing assistants (copywriter and graphic artist) for copy and artwork requirements
- Provides assistance to Chief Marketing Officer for special project requirements.
Qualifications
- Graduate of Bachelor's degree in Marketing, Business Administration, or any closely-related field
- With at least five (5) years of experience in marketing management; preferably from the real estate or service industries.
- Proven ability to develop integrated marketing plans that focus on long-term value perception and premium positioning.
- With experience in overseeing creative content production, including image generation, video editing, and scent marketing.
- Strong ability to craft aspiration-driven copy that builds emotional connections with diverse market segments.
- Experience managing team allocations, identifying skill sets, and preparing reports for corporate leadership or board meetings.
- Willing to be assigned in San Pedro, Laguna
