Persona is where the world's best companies and the world's best talent meet.
We place exceptional people from 98 countries into full-time, long-term remote roles with the most ambitious companies on earth. Fortune 500 enterprises, fast-growing startups backed by Sequoia, Founders Fund, and Andreessen Horowitz, and high-performing companies of every size in between. Project management, operations, finance, design, marketing, customer success, and more. One person, one dedicated client, built to last.
The bar is the highest in the industry. More than 200,000 people apply every month, and fewer than 1 in 2,000 are accepted. If you make it, you join a network of people who have cleared a standard most companies couldn't recruit for on their own, and you get the kind of role that's almost impossible to find on your own: industry-leading pay set against your experience and skill, real career growth, and a stable seat at a serious company, working from home, anywhere in the world.
Persona was founded in 2018 by two Stanford graduates on a simple idea: talent is everywhere, but the systems that connect talent to opportunity are broken. We're rebuilding them, and we've grown into one of the fastest-growing companies in the global talent industry doing it.
We hire people who care about the craft of their work, take ownership without being asked, and want to build a career rather than just hold a job. If that's you, we'd like to meet you.
Role Summary
We are hiring a Senior Growth Lead to own the strategy and execution of organic growth initiatives across SEO, content, and technical surfaces, with a strong AI-native workflow component. This is a senior strategy + execution role responsible for end-to-end ownership of client growth outcomes (traffic, revenue, pipeline) and integrating AI (preferably Claude) into automations, pipelines, and agentic workflows.
Key Responsibilities
- Own client projects end-to-end: discovery → strategy → execution → measurement → iteration
- Identify, prioritize, and execute high-impact growth initiatives across SEO, content, and technical surfaces
- Operate as a true growth owner, accountable for business outcomes (not just deliverables)
- Lead SEO and growth strategy for high-profile clients
- Drive large-scale initiatives across technical SEO, content strategy and expansion, on-page optimization, and generative/AI search visibility (GEO, LLM-driven discovery)
- Build and execute testing roadmaps to continuously improve performance
- Integrate AI (ideally Claude) into workflows: automated processes and pipelines, scalable content/research systems, agentic workflows, internal tools
- Continuously identify opportunities to use AI to improve speed, quality, and scale
- Serve as primary strategic partner to client leadership teams
- Manage timelines, deliverables, and expectations across multiple clients
- Collaborate cross-functionally with content, product, PR, and marketing teams
- Define success metrics tied to business outcomes (traffic, revenue, pipeline)
- Build forecasts and set targets; deliver clear, data-driven reporting and insights
Required Qualifications
- 5+ years leading SEO or growth initiatives with a strong track record of measurable business impact (traffic, revenue, pipeline)
- Demonstrated ability to identify growth opportunities, own execution end-to-end, and deliver impact independently
- Strong understanding of SEO: technical SEO, content strategy, on-page optimization, and generative/LLM search visibility (GEO)
- Active, day-to-day use of AI (preferably Claude) integrated into workflows — not just prompting, but pipelines and repeatable processes
- Experience operating in startup or high-growth environments with significant ownership in ambiguous contexts
- Experience working closely with founders or senior stakeholders as a strategic partner
- Fully fluent in English
- Ability to commit long-term and full-time
Preferred Qualifications
- Familiarity with health, wellness, or regulated industries
- Experience with agentic AI frameworks (LangChain, n8n, Make, custom Python)
- Comfort writing simple Python or JS scripts to automate workflows
- Hands-on experience with technical SEO audits, schema markup, and Core Web Vitals
Tools & Technologies
- Claude API, ChatGPT, Ahrefs, SEMrush, Screaming Frog, Google Search Console, Google Analytics 4, BigQuery (a plus), Looker Studio, n8n, Make, Zapier, Notion, Slack
Core Competencies
- Operates with high ownership and senior judgment
- Builds growth systems, not just deliverables
- Comfortable in ambiguity and fast-moving contexts
- AI-native fluency
- Strong client communicator and strategic partner
What we offer:
- Best salaries in the industry
- Work from anywhere permanently
- Opportunities for growth and advancement
- A fast-paced and collaborative environment
- A warm, people-first company culture
- Get paid in your currency of choice
- Additional benefits
This is a full-time, long-term role, dedicated exclusively to one of our clients. All roles at Persona are 100% work-from-anywhere. Once hired, we will carefully match you to a client company that best suits your career background, skills, and goals.
