Senior Growth Channels Lead

To lead and expand the growth channels portfolio of the SME Business Development unit, with primary accountability for outbound sales performance and a strategic mandate to identify, develop, and activate new acquisition channels. The role owns revenue targets across all active growth channels — currently Telesales (Internal Team and UAS) — while proactively hunting, evaluating, and onboarding additional channels to diversify and scale the SME acquisition engine. The Growth Channels Manager ensures that each channel operates at high performance, is continuously optimized, and contributes measurably to overall growth targets.

Key Responsibilities:

1. Growth Channel Strategy & New Channel Development

• Define the growth channel roadmap — objectives, coverage model, and channel mix strategy for SME acquisition (Quarterly)
• Proactively hunt, evaluate, and onboard new acquisition channels beyond telesales (e.g., digital, referral, partner-led, field) — this is a primary KPI of the role
• Own overall growth channel revenue targets across all active outbound teams (Monthly)
• Coordinate lead sourcing across all growth channels — aligning supply from the Strategic Partnerships ecosystem, programs, and owned channels (Weekly)

2. Outbound Sales Channel Management

• Monitor daily performance of the Internal Telesales Team — lead volume, contact rate, conversion rate, and sales output per agent (Daily)
• Oversee UAS (outsourced) channel performance — establish and enforce SLAs, conduct regular performance and business reviews
• Coordinate order flow and activation with Commercial Operations and Business Operations (On-demand)
• Ensure adherence to quality standards, scripts, and compliance requirements across all outbound teams

3. Funnel Optimization & Conversion Improvement

• Analyze outbound funnel performance across all active channels — identify drop-offs and improvement areas in contact rate, conversion, and time-to-close (Daily)
• Optimize scripts, call strategies, and targeting for the Internal Telesales Team in collaboration with Program Management (Monthly)
• Work with BI & Analytics to derive actionable insights and improve conversion rates across all growth channels
• Drive continuous improvement initiatives to increase productivity, efficiency, and channel diversification

4. Campaign Execution & Offer Rollout

• Coordinate campaign alignment and offer rollout across all outbound teams — Internal and UAS (Per Campaign)
• Ensure timely rollout of new offers, scripts, and promotions to all active growth channel teams (Per Campaign)
• Monitor and report on campaign performance within each channel; surface optimization opportunities to Program Management and leadership

5. Lead Sourcing & Cross-Channel Coordination

• Align lead supply across growth channels by coordinating with Strategic Partnerships, Program Management, and Commercial Operations (Weekly)
• Work closely with Commercial Operations to ensure smooth order flow and activation across all channels
• Align with Business Operations for operational readiness — documentation, fulfillment, and channel activation support
• Partner with BI & Analytics for consolidated performance reporting, lead quality tracking, and channel insights

6. Performance Reporting & Insights

• Prepare and present consolidated growth channels performance reports to leadership — covering revenue, CPA, funnel metrics, and productivity across all active channels (Bimonthly)
• Generate channel-level performance reports — revenue, productivity, and funnel metrics — for the Internal Telesales Team (Weekly/Monthly/Quarterly)
• Provide recommendations to improve channel effectiveness, ROI, and growth channel portfolio breadth

Qualifications:

• Bachelor's degree in Business, Marketing, Communications, or related field
• 5–8 years of experience in telesales, inside sales, or channel management
• Proven track record in managing multiple sales or distribution channels
• Telecom or B2B SME experience is an advantage; experience in launching or scaling new sales channels is highly desirable