Senior Google Ads Specialist (Internal | Home Based Full Time)

Strategy & Campaign Management:.

• Own the end-to-end Google Ads strategy across US and AU markets — Search (RSA & DSA), Brand, Competitor, and any new campaign types you recommend

• Audit and restructure the current account within the first 30 days: pause waste, fix budget allocation, resolve policy violations, and implement a clear performance framework

• Build and iterate on campaign structure, ad copy, landing page alignment, bidding strategy, and audience targeting

• Manage a combined monthly budget of USD $50,000+ with the discipline of someone spending their own money

Tracking, Attribution & Reporting:

• Fix and maintain end-to-end conversion tracking — from Google Ads through to our CRM (Zoho) — so leadership can see exactly which campaigns are generating placements, not just clicks

• Implement proper UTM parameter management so every lead source is accurately attributed

• Build a monthly performance report that goes beyond vanity metrics — cost per acquisition, pipeline contribution, and placement conversion rate matter here

• Set up and maintain Google Analytics 4 integration with Ads accounts

Optimisation & Growth:

• Conduct ongoing keyword research, search term analysis, and negative keyword management across both accounts

• Write and test ad copy — understanding that our audience (US and AU business owners looking to hire Filipino VAs) requires nuanced, benefit-led messaging

• Run structured A/B tests on ad variants, landing pages, and bidding strategies — with a hypothesis, results, and a decision, not just experiments

• Monitor competitor activity via auction insights and adjust strategy accordingly

• Proactively action or justify Google's optimisation recommendations — target 90%+ optimisation score on both accounts

Collaboration:

• Work directly with the Australian and US sales managers to understand lead quality, not just lead volume — the goal is placements, not form fills

• Flag opportunities and risks to leadership proactively — you should be the most informed person in the business about our paid search performance

• Recommend landing page and website changes that would improve conversion rates, with data to back them up

Must Haves:

• Google Ads certified (Search certification minimum; additional certifications strongly preferred)
• Minimum 4 years of hands-on Google Ads management experience — not oversight, not reporting, actual in-account work
• Demonstrable experience managing monthly budgets of USD $10,000 or more
• Strong conversion tracking and UTM setup skills — you must be able to audit and fix a broken tracking setup from scratch
• Experience with Google Analytics 4 and understanding of multi-touch attribution
• Advanced proficiency in English — written and verbal — for reporting and stakeholder communication
• B2B or lead generation campaign experience — we are not an eCommerce business; our metrics are cost per lead and cost per acquisition, not ROAS
Experience managing accounts across multiple countries simultaneously (US and/or AU market knowledge is a significant advantage)
Staffing, recruitment, or professional services industry background
• CRM integration experience, particularly Zoho or HubSpot
• Familiarity with Microsoft/Bing Ads as a secondary channel
• Experience transitioning an account from agency to in-house management
• Google Ads Display, Video, or Performance Max certifications
• This role is open to Filipino citizens residing in the Philippines only.