Senior Google Ads / PPC Specialist

About the Job

Company Description

Signature 4 is a custom manufacturing partner based in Coldwater, Ohio, serving businesses locally and across the United States since 2000. The company brings complex, high-quality products to life by integrating design, engineering, manufacturing, and decorative finishing under one roof. Signature 4 works across diverse industries, including appliance, specialty vehicle, industrial equipment, commercial products, and OEM manufacturing. The team is known for solving complex manufacturing challenges, maintaining consistent quality at scale, and acting as a long-term partner from early concept through full production. Rooted in small-town values, Signature 4 emphasizes craftsmanship, accountability, and strong relationships, offering a collaborative environment for professionals who care about quality and customer success.

Senior Google Ads / PPC Specialist — Cebu (On-Site)

We're a digital marketing team managing paid media for a portfolio of growing brands, including a premium outdoor games retailer and other e-commerce and B2B clients. We're hiring a Senior PPC Specialist to take ownership of our paid search and paid social — someone who can set strategy, run it hands-on, and mentor others as we scale.

This is a full-time, on-site role based in Cebu.

What you'll own

• End-to-end Google Ads strategy and execution across multiple brands (Search, Shopping/PMax, Display, YouTube)
• Account architecture, keyword and negative-keyword strategy, and bid management
• Meta (Facebook/Instagram) campaigns and creative testing
• ROAS and CPA optimization — you'll be measured on revenue, not clicks
• Budget planning across accounts and clear, meeting-ready performance reporting
• Setting the standard for the team: best practices, structure, and helping junior staff level up

What we're looking for (senior-level)

• 2+ years hands-on managing Google Ads accounts with meaningful budget — with results to show (ROAS, CPA, revenue growth)
• Deep expertise in Shopping and Performance Max for e-commerce
• Strong command of GA4, conversion tracking, and tag/pixel setup
• Ability to independently diagnose underperforming accounts and turn them around
• A strategic thinker who can also do the work, and communicate clearly to non-experts

Nice to have

• Meta Ads and additional channels (TikTok, Microsoft Ads)
• Shopify experience
• Google Ads certification
• Experience managing or mentoring a small team

Why join us

• Take real ownership across established, diverse brands — your work will be visible and impactful
• A team that values data, testing, and clean account structure over guesswork
• On-site collaboration in Cebu with a tight, driven team
• [Competitive salary based on experience]