About WPP Production
We are WPP Production - the unified global production company that brings together all of WPP's content producers, studios and craft experts into one connected organisation. We combine world-class human craft with next generation technology to originate, design, and deliver multi-channel content systems at scale. Built for borderless collaboration and powered by deep craft expertise, we are the production engine designed for today's always on, AI driven marketing world.
About WPP
WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
What does a Front-End Developer do at WPP Production
The Front-end Developer is responsible for developing assets across all digital channels for a range of local and global brands. This primarily includes digital banners, social media content, and emails.
Responsibilities:
- Digital display and social media - adaptation and animate digital banners and social media assets, considering specifications and best practices - include static, animated GIFs, HTML5, and Rich Media banners, and DCO campaigns.
- Develop responsive HTML emails, considering best practices and latest email trends.
- Work with project managers/account servicing team/clients to advise on the best approach to tackling brief challenges.
- Ensure all tasks, big and small, are developed to the highest creative quality and standards.
- Able to interpret briefs, estimate effort, and deliver within agreed timelines.
- Thoroughly QA work against the brief and brand guidelines before delivering.
Non-Negotiable Qualifications:
- Advanced HTML5, JavaScript, CSS3
- Ability to hand code in vanilla JavaScript
- Responsive development
- Strong knowledge of animation techniques via JS and CSS.
- Third-party JS libraries including Greensocks, CreateJS, jQuery etc.
- Proficiency with Adobe Creative Suite especially Photoshop and Illustrator
- Knowledge of JSON and XML
- Knowledge of optimization principles and techniques (image optimization, code minification, font subsetting etc)
- Experience of at least 2 of the main Ad Serving platforms such as Google DoubleClick, Flashtalking, Sizmek, AdForm and Celtra.
- Setup and management of feeds (XML, JSON) to drive dynamic campaign solutions
- Experience with using Google Sheets and MS Excel as content feeds
- Demonstrable experience of De-bugging
- Knowledge of coding standards and best practice
- Full knowledge of IAB digital advertising standards
- Understanding of W3C Standards and cross-browser/device issues and code solutions.
- Creation and use of Spritesheets.
- Previous experience building dynamic banner campaigns across a variety of Ad Servers.
- Knowledge of DCO targeting optimisation and trafficking approaches for display advertising (placement/audience id's, GEO etc).
- Experience of GIT version control.
Nice-to-have Qualifcations:
- Experience with Adobe After Effects
- Experience with timeline-based IDE's such as Adobe Animate and Google Web Designer
- Knowledge of dynamic VAST and VPAID video ads.
- Experience producing ads for YouTube
- Experience working in Social Ad Campaigns
- Experience of third-party social and video programmatic platforms including Smartly, Spirable, Xandr, Shakr and Jivox.
- Experience with Figma
- Ad server certifications.
- Email development
- SCSS/SASS and task runners such as GULP
- Agile working practices
- Experience using multiple data sources for dynamic campaigns. For example, dependant feed setups and product endpoints in combination with spreadsheet feeds.
Why work here:
At WPP Production, you'll help shape the future of content production at a truly global scale. We bring together world-class talent, cutting-edge studios, and advanced technology to solve some of the most complex creative and production challenges in the industry. You'll work in a collaborative, borderless environment where craft excellence is valued, innovation is encouraged, and AI and next-generation tools are used to amplify not replace human creativity. With access to diverse projects, global career opportunities, and the backing of WPP's unmatched network, this is a place where you can grow your skills, make real impact, and create work that performs for every audience, across every channel, at every moment.
Inclusion and Impact
WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Data
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