Senior Executive/Executive - Advertising & Promotions (Group)

wct malls

Petaling Jaya, Malaysia, Selangor

1-3 Years

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Posted 23 hours ago
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Job Description

We're on the lookout for a passionate and driven Senior Executive/Executive- Advertising & Promotions(Group) to join our vibrant team at WCT Malls Management! If you're excited about marketing, promotions and creating unforgettable experiences, we want to hear from you.

Your Responsibilities:

GENERAL

To develop the concepts and campaigns to market the centre in accordance to the positioning of the centre.
To ensure that a clear market and marketing goals are set, planned, communicated and coordinated for the centre.
To implement a marketing strategy, upon agreed by the management; to achieve the objectives and goals for the centre.
To develop and implement the annual marketing plan and to ensure that its contents are translated to the centre's commercial calendars.
To evaluate, plan and execute the most effective techniques and programs to achieve the desired results for the centre and its tenants.
To get updated information and feedback from shoppers and tenants by conducting surveys, focus groups etc.
To contribute to the establishment's yearly business plan in respective main areas of responsibility.

ADVERTISING

To develop a consistent communications strategy to enhance and maintain the consistency of the Mall's image, positioning and brand identity.
To explore with all media owners and agencies on various advertising medium available for lease and to strategize an effective advertising plan for the Mall.
To generate desired revenue through leasing of advertising space available in the Mall to tenants and external parties.

PROMOTIONS

To plan and executive new, creative, exciting and innovative ideas to attract new visitors, which may cover a wide range of thematic campaigns, promotion activities, special events and roadshows etc in the centre.
To work closely and develop a strategic partnership with tenants and partners eg. banks, multinational corporations on joint/ cross promotions.
To monitor and evaluate the effectiveness of all promotions held, either by external parties or tenants, is consistent with the image, positioning and brand identity which the Mall wants to project.
To generate desired revenue through leasing of promotions spaces available in the Mall to tenants and external parties.

VISUAL MERCHANDISING

To develop and execute creative ideas, designs and innovative concepts to create the desired visual impact for the Mall.
To support Advertising & Promotions department in all thematic or tactical campaigns with Above-The-Line materials, Below-The-Line materials, set-up concept, layout, supervision of set-up etc.
To monitor and upkeep all visual displays in the Mall are in order and executive corrective measures if it is found otherwise.

PUBLIC RELATIONS / TENANTS RELATIONS

To build and maintain a close working relations with all tenants, media, public and local authority for mutual understandings and benefits.
To develop a good working rapports with all media and to create positive and strategic publicity and media coverage for the Mall.
To plan and organise relevant Corporate Social Responsibility programs that benefit the Mall and the surrounding community.

MARKET RESEARCH

To design and develop marketing research methods to survey the current market trends, market preference, demographic characteristics etc. in order to obtain strategic market intelligence for the benefits of the Mall.
To monitor the news coverage of the Mall, its tenants, retail industry and competitors on a daily basis.

OTHERS:

To be roster on shift as Duty Manager on weekend, Public Holidays and other important occasion.
To be abreast on the latest retail developments and trends. Visiting other malls and competitors monitoring are a must
To take up additional responsibility given by Management from time to time.

Your Requirements:

Must have at least 1-2 years Advertising & Promotions working experience in shopping centre management and retail industry.
A degree holder in Marketing, Advertising, Marketing Communications, or equivalent fields.
Must possess a strong aptitude for strategic market planning (strategy, brief, plan, follow-up, both long and short term).
Must possess a strong analytical mindset to evaluate the market situation in order to develop an effective marketing plan and strategy.
Must be able to manage and work with different agencies (media, creative, public relations or internet) to develop desired results for the Mall.
Must possess creative instincts and flairs to develop new ideas and innovative plan for the Mall.
Must possess a wide network of resources and technical know-how to complete relevant tasks.
Must possess an excellent communication and interpersonal skills.
Must be able and willing to work on odd-hours, weekends or public holidays when required.

Your Benefits!