Senior Executive, Digital Marketing

Viu is a member of PCCW Media under PCCW Limited, a global company headquartered in Hong Kong with interests in telecommunications, media, IT solutions, property development and investments, and other businesses.

Viu, is also a leading pan-regional over-the-top (OTT) video streaming service, is available across Asia, the Middle East, and Africa!

Job Responsibilities

Operations:

• Lead day-to-day optimisation and operational management of digital marketing campaigns across the region to ensure campaign delivery, performance alignment, and achievement of planned business outcomes
• Own, plan, execute, and manage end-to-end campaigns across social media, Google Marketing Suite and other advertising platforms.
• Oversee the development and quality assurance of ad copies, captions, and descriptions for multiple advertising formats and channels
• Provide strategic and data-driven recommendations on campaign planning and optimisation, leveraging internal performance data and insights where applicable
• Partner closely with local marketing stakeholders across markets to formulate and implement acquisition and engagement strategies aligned with business objectives
• Support in other projects and ad-hoc duties assigned by the Head of Digital Marketing GSEA
• Lead the preparation and presentation of campaign performance reports and business reviews for management and key stakeholders on a regular basis

What are we looking for

• Strong technical expertise in the digital performance marketing space (App business preferred) with hands-on experience managing campaigns, platforms, and cross-functional stakeholder expectations
• Expertise in analysing data and making decisions for a favourable business outcomes
• Quick in decision-making and comfortable to pivot as per the requirement
• Strong ability to manage change, align stakeholders, and drive collaboration within the team and across the extended marketing team

Job Requirements

• Bachelor's Degree in Marketing, Business or its equivalent.
• Minimum 3 years of work experience with digital marketing, with advertising campaign operations, management & optimisation capability
• Strong organisational and communication skills.
• Strong analytical and problem-solving skills
• Positive attitude to work, meticulous and attentive to detail
• Collaborative team player who has the business objectives in mind and constantly works toward them
• Ability to work under deadlines and manage multiple ongoing projects on time