Senior Executive / Assistant Manager, Producer (Digital Marketing - Social Media)

The Senior Executive / Assistant Manager, Producer, Digital Marketing – Social Media is responsible for planning, producing, and delivering engaging social-first content across the RWS portfolio. The role manages end-to-end content production, from ideation and shoot execution to post-production and performance optimization, ensuring content drives engagement and business impact. The ideal candidate is a creative storyteller with strong social media expertise, project management skills, and the ability to collaborate effectively with stakeholders, agencies, creators, and vendors. Reporting to the Assistant Director, Social Media, this role supports RWS brand positioning as a leading lifestyle and destination resort.

Content Planning & Creative Development

Develop engaging, social-first content concepts that support marketing campaigns, brand objectives, and business priorities across RWS attractions, hotels, dining, entertainment, and events. Translate campaign goals into creative briefs and production plans while identifying emerging trends and opportunities to create relevant, platform-specific content.

Content Production & Execution

Manage the end-to-end production process, including content shoots, talent coordination, vendor management, and production logistics. Oversee on-site content capture and ensure all deliverables meet brand standards, creative objectives, and platform best practices.

Post-Production & Content Delivery

Coordinate the editing, review, and approval process to ensure timely delivery of high-quality content assets. Maintain content calendars, production schedules, and asset libraries while ensuring content is optimized for each social media platform.

Stakeholder & Vendor Management

Collaborate closely with internal marketing, PR, attractions, hotels, F&B, entertainment, and partnerships teams to align content with broader business initiatives. Manage external agencies, production partners, creators, and vendors to ensure projects are executed efficiently and effectively.

Performance Monitoring & Optimization

Track content performance across key social platforms and analyse audience engagement, content effectiveness, and campaign outcomes. Provide insights and recommendations to improve future content strategies, drive stronger audience engagement, and achieve business objectives.

Job Requirements:

• Degree in Marketing, Communications, Media, Film, or related discipline.
• 2-3 years of experience in social media content production, digital marketing, media, hospitality, entertainment, or agency environments.
• Proven experience managing end-to-end content production and social campaigns.
• Strong knowledge of TikTok, Instagram, YouTube, Facebook, and XiaoHongShu.
• Excellent project management and stakeholder management skills.
• Strong visual storytelling, creative thinking, and content planning abilities.
• Experience working with agencies, vendors, creators, and production teams.
• Strong communication skills and ability to work in a fast-paced environment.
• Willingness to support events and shoots outside regular working hours when required.