Responsibilities
Commercial Strategy & Business Growth
- Develop the organization's 3- to 5-year commercial roadmap for digital platforms and omnichannel growth.
- Define annual commercial objectives, sales targets, and growth strategies.
- Identify new revenue streams across marketplaces, quick commerce, owned channels, and emerging platforms.
- Drive sustainable sales growth while improving profitability.
Omnichannel & Platform Leadership
- Provide strategic oversight across all managed platforms, including:
- Marketplaces (Shopee, Lazada ,TikTok Shop etc)
- Quick Commerce (GrabMart , PandaMart, Pick.A.Roo , Metromart etc)
- Owned Digital Channels (ACE Website , UAC)
Financial & Commercial Performance Management
Own overall commercial performance through Revenue, Gross Merchandise Value (GMV), Profit & Loss (P&L), Cost-to-Sales, Commercial ROI, Margin Improvement, Promotional Investment. Lead regular reviews on performance.
Business Analytics & Decision Support
- Transform commercial data into actionable business decisions.
Omnichannel Commercial Excellence
- Lead initiatives that create a seamless customer shopping experience across online and offline channels.
Marketplace & Partner Management
Commercial Planning & Campaign Governance
- Oversee the annual commercial calendar. Manage commercial mechanics, investment levels, and campaign strategies.
